Shopbop’s Black Friday sale usually brings a mix of site-wide discounts and deeper cuts on select premium labels and everyday brands. If you’re wondering what’s coming this year, here’s a full look at Shopbop’s upcoming Black Friday 2025 sale, including when it will likely start, what kind of discounts to expect, which items to consider, and how last year’s deals looked.
Black Friday 2025 Sale Dates and Timing
Shopbop has followed a steady schedule in past years, so the 2025 dates should look familiar. Early access is expected to begin on at shopbop.com on Sunday, November 23, 2025, which falls four days before Thanksgiving. That early start is typically reserved for “joined members” who have signed up with Shopbop. Everyone else should see the sale go live on Monday, November 24, 2025.
The event will likely run through Cyber Monday, wrapping up on Monday, December 1, 2025, at 11:59 PM PT. As usual, there’s a chance that certain items or sizes will sell out before the official end. A promo code might be required at checkout; in 2024 it was HOLIDAY, and it’s likely Shopbop will use a similar format this year. Some exclusions will apply, particularly for certain luxury labels or specialty collections.
Typical Discount Levels
The core offer of the sale will almost certainly be a 25% off site-wide, which usually applies to a wide selection of full-price items. That’s been the consistent number for several years, and it tends to include both new arrivals and core wardrobe staples.
On top of that, expect deeper cuts on select items, especially pieces that have already been marked down before Black Friday. Shopbop has historically dropped those to up to 50% off or sometimes even more. The difference is that while the 25% discount usually applies to current season items, the bigger markdowns often target past-season styles, certain colors, or less common sizes.
Luxury categories are worth a closer look. Designer handbags, high-end shoes, and leather goods have sometimes gone into the 30–50% off range. These sell quickly because designer markdowns of that level are rare, and Shopbop’s mix of contemporary and high-end brands makes them stand out in the lineup.
Examples from Past Years
Looking back at the 2024 sale gives a good idea of what to expect this year. Here are a few examples of actual discounts from last year:
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Agolde ‘90s Pinch-Waist Jeans dropped from around $198 to about $139, which was roughly 30% off.
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Favorite Daughter “Ex Boyfriend” Shirt was cut from $218 to $109, a full 50% markdown.
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Mansur Gavriel Dream Ballerina Flats went from $395 to about $277, landing near 30% off.
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Designer labels like Tibi, Sandy Liang, and Bottega Veneta showed up at discounts as steep as 70–75% on select items during Cyber Monday, though those were mostly specific pieces and not broad collections.
Last Year’s Black Friday Ad
Black Friday Ad History
You can find the last few years of Shopbop’s previous Black Friday ad scans posted below.
- 2024: Page 1 and 2.
- 2023: Page 1 and 2.
- 2022: Page 1 and 2.
- 2021: Page 1.
- 2020: Page 1 and 2.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1.
Questions & Comments
What are you hoping to find on sale at Shopbop this holiday season? A new handbag, shoes, jacket, jeans, or something else? We’d love to know — Share your thoughts in the comments.