Sam Edelman usually keeps its Black Friday and Cyber Monday promotions simple: sitewide discounts with free shipping that apply to most items. Here’s what to expect this year, based on how the sales looked in 2024 and earlier.
Sale Dates and Timeline
Sam Edelman’s Black Friday sale in 2025 is expected to run in three stages.
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Holiday Sale: Likely from Wednesday, November 19, 2025, through Thursday, November 27, 2025. This is the lead-up event.
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Black Friday 2025 Sale: Likely kicks off on Friday, November 28, 2025, both in stores and online at samedelman.com.
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Cyber Monday 2025 Sale: Expected on Monday, December 1, 2025 through Tuesday, December 2, 2025.
Likely Discount Levels
Each stage of the sale usually comes with its own percentage-off deal.
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Holiday Sale (Nov 19–27, 2025): About 30% off sitewide, plus free shipping with a promo code (last year’s code was GIFT30).
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Black Friday (Nov 28, 2025): About 35% off sitewide, plus free shipping with a promo code(last year’s code was GIFT35).
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Cyber Monday (Dec 1, 2025): About 40% off sitewide, plus free shipping with a promo code (last year’s code was GIFT40).
Some exclusions usually apply, often on new arrivals or very popular items. Still, most of the core line is included, so boots, pumps, loafers, sandals, and sneakers should all qualify.
Last Year’s Black Friday Ad
Black Friday Ad History
You’ll find Sam Edelman’s previous years’ Black Friday ads listed below.
- 2024: Page 1, 2, 3, 4 and 5.
- 2023: Page 1.
- 2022: Page 1, 2 and 3.
- 2021: Page 1 and 2.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1.
Questions & Comments
Do you already have your favorite shoes or boots picked out at Sam Edelman? Then let us know what they are in the comments below.