We’ve been keeping an eye on Peloton’s past Black Friday sales, and with 2025’s event on the horizon, it’s possible to make some pretty solid predictions about what will happen this year. Here’s a look at what will likely happen in 2025 based on last year’s details, including when the sale will likely start, how long it’ll run, which products might get discounted, examples of actual deals from last year, and a few fine-print details worth knowing before jumping in.
Expected Black Friday 2025 Sale Dates
If Peloton sticks to the same schedule as 2024, the official start date for Black Friday deals should be Monday, November 10, 2025. That would be about two weeks before Thanksgiving. Last year, Peloton stretched the sale over multiple weeks, running through the day after Cyber Monday, which in 2025 falls on Tuesday, December 2.
Last year, there was also an early access period for certain customers. If you had a referral link (like this one), you could start shopping on November 1, more than a week before the public launch. The early access discounts were the same as the main sale, so there was no penalty for buying early. Plus, you got the peace of mind that the item you wanted wouldn’t sell out before you could grab it.
Here’s how I expect 2025 to look:
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Early access: Likely around Saturday, November 1, 2025 (referral or similar qualification required)
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Main sale: Expected to start on or around Monday, November 10, 2025
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End date: Likely on Tuesday, December 2, 2025 (the day after Cyber Monday)
Discount Levels to Expect
Looking at last year’s numbers gives a good sense of what 2025’s discounts might look like. These were the offers in 2024:
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Tread+ Basics: $700 off
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Tread+ Starter Package: $800 off
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Tread+ Ultimate Package: $800 off
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Tread Basics: $300 off (plus one free month of All-Access membership)
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Tread Starter Package: $450 off
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Tread Ultimate Package: $450 off
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Bike+ Starter Package: $705 off
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Bike+ Ultimate Package: $705 off
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Bike Basics: $150 off (plus one free month of All-Access membership)
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Bike Starter Package: $300 off
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Bike Ultimate Package: $300 off
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Guide Basics: $50 off
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Guide Starter Package: $100 off
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Guide Ultimate Package: $100 off
Last year’s discounts were especially focused on equipment bundles. The “Basics” versions, which include the machine and sometimes a short trial membership, had smaller discounts, while the “Starter” and “Ultimate” packages—with shoes, weights, mats, and other extras—had bigger markdowns.
Apparel discounts also played a big role last year. Items in the Peloton Apparel Store were marked down as much as 50% off, and those sales typically ran alongside the equipment deals.
We don’t expect Peloton to raise these discount levels by much, if at all. They might adjust some prices based on any changes in product costs, but the pattern will probably stay the same: the largest dollar savings on Tread+ packages, mid-range discounts on Bike+ bundles, and smaller markdowns on entry-level options like the Bike Basics and Guide.
How the Discounts Work
Peloton makes their Black Friday pricing simple. No coupon codes are usually required as the discounts are typically automatically applied at checkout. That means you don’t need to worry about missing a special promo code or applying something manually.
However, there are a few important restrictions to know:
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You usually cannot combine these discounts with any other offers or coupons.
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There’s typically a limit of one machine per household.
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Discounts generally do not apply to limited edition products.
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Refurbished equipment and items purchased through third-party resellers don’t qualify.
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Accessories and apparel sales often have their own separate set of terms and exclusions.
Because Peloton’s Black Friday sale runs for several weeks, they rarely offer deeper discounts later in the event. If anything, certain packages or color options can sell out before the sale ends.
Offer Match Guarantee
One interesting part of last year’s Black Friday event was Peloton’s “Offer Match Guarantee.” This applied during the early access period and worked like this: if you bought a new Peloton Bike, Bike+, Tread, Guide, or Row during early access, and then Peloton offered a better price on that same product before the official sale started, they would refund you the difference.
A few conditions applied:
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The lower price had to be from Peloton’s own website or a Peloton Showroom.
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Refurbished items didn’t qualify.
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Third-party seller prices didn’t count.
If this program returns in 2025, it would make early access shopping less risky for people who want to buy before the public launch.
Last Year’s Black Friday Ad
Peloton’s Black Friday Ad History
You’ll find a record of Peloton’s older Black Friday ads from previous years listed below. It’ll help you see what deals Peloton typically runs around Thanksgiving weekend.
- 2024: Page 1, 2, 3, 4, 5 and 6.
- 2023: Page 1, 2, 3, 4, 5, 6 and 7.
- 2022: Page 1, 2, 3, 4, 5, 6 and 7.
- 2021: Page 1, 2, 3 and 4.
- 2020: Page 1.
- 2019: Page 1 and 2.
- 2017: Page 1.
- 2016: Page 1.
Questions & Comments
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