If you’re planning to shop Kindred Bravely this Black Friday, here’s a breakdown of when the event will likely start, how the deals usually work, and what kind of items typically go on sale.
Expected Black Friday 2025 Sale Start & End Dates
Kindred Bravely’s Black Friday Sale is expected to start on Saturday, November 22, 2205, exclusively at kindredbravely.com. That’s five days before Thanksgiving and nearly a full week before Black Friday itself.
The sale is expected to wrap up at the end of Cyber Monday, which falls on December 1, 2025. Officially, the deals run until 11:59 PM PT, but just like with most online sales, everything is “while supplies last”.
Just keep in mind that while the core site-wide discount tends to stay in place for the full duration of the sale, any limited-quantity items and deeper markdowns usually don’t last past the first couple of days.
How the Discount Works
Kindred Bravely usually offers a 35% discount site-wide during its Black Friday Sale. Last year, you needed to enter promo code BLACKFRIDAY at checkout to activate the savings. While it’s not confirmed yet, it’s likely that a similar code will be used this year.
The 35% discount typically applies to most full-priced items across the site. However, some items may be excluded, and the offer can’t be combined with other coupons or promotions. So if you’re holding onto a loyalty reward or another discount, it won’t stack with this one.
Also, keep in mind that doorbuster deals are usually priced separately and not affected by the 35% off code. Those items are already marked down and don’t require a promo code at all.
Doorbuster Deals: What to Watch For
Aside from the site-wide discount, Kindred Bravely usually includes a handful of doorbuster deals with even steeper markdowns. These are often some of their most popular items, and the prices are significantly lower than usual.
Here’s a list of the doorbuster deals from last year, to give you a sense of what could return in 2025:
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Sublime Hands-Free Pumping Bra: On sale for $29.99 (regularly $52)
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Sublime Longline Nursing Bra: On sale for $24.99 (regularly $40)
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Jane Nursing Pajama Set: On sale for $24.99 (regularly $44)
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French Terry Nursing Bra: On sale for $19.99 (regularly $36)
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Grow with Me Underwear: On sale for $8.99 (regularly $16)
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Universal Labor & Delivery Gown: On sale for $24.99 (regularly $42)
These deals didn’t require a code and were listed as “final sale” items, meaning no returns or exchanges. They sold out quickly, especially the Sublime bras and Grow with Me underwear, which tend to be some of the brand’s top-selling items.
It’s likely that this year’s doorbusters will include similar products, if not the exact same ones. If there are any new releases or updated designs in 2025, those might also get added to the doorbuster list, but it’s hard to say for sure until the sale goes live.
Last Year’s Black Friday Ad
Black Friday Ad History
Are you interested in seeing some of Kindred Bravely’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.
- 2024: Page 1, 2 and 3.
- 2023: Page 1, 2 and 3.
- 2022: Page 1 and 2.
- 2021: Page 1 and 2.
- 2020: Page 1 and 2.
- 2019: Page 1 and 2.
- 2018: Page 1 and 2.
Questions & Comments
What do you plan on picking up for yourself at Kindred Bravely this Thanksgiving weekend? Or are you shopping for bundles or gift sets for a loved one’s baby shower? Let us know in the comments.