Black Friday is right around the corner, and if you’re looking to save this holiday season, FragranceX is one of the stores worth keeping an eye on. Here’s everything you need to know—based on past years and what we can reasonably expect this year—from when the sale will likely start to what kind of discounts we’ll probably see and which items to watch for.
Likely Black Friday 2025 Start Date and Timeline
FragranceX usually starts their Black Friday sale well ahead of the actual date. If we go by last year’s pattern, the sale should kick off around Wednesday, November 19, 2025 on fragrancex.com, which is just over a week before Thanksgiving (Thursday, November 27 this year).
In 2024, their promotions ran well into Cyber Monday, so it’s likely this year’s deals will also continue through at least Monday, December 1, 2025. That gives you nearly two weeks to take advantage of the offers, though some of the better deals and popular products might sell out earlier. It’s a good idea to shop closer to the start date if you’ve got specific items in mind.
Expected Discounts
In 2024, they offered up to 80% off on select fragrances. That’s not across the board, of course—it depends on the brand, availability, and popularity—but there were still plenty of options in that discount range.
On top of the already reduced prices, they usually offer a sitewide promo code. Last year, it was an extra 15% off orders over $35, plus free shipping. Expect something similar in 2025.
Here’s a breakdown of what we can likely expect again this year:
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Up to 80% off select fragrances
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15% off orders $35+ with a promo code (check their homepage during the sale for the latest code)
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Free shipping on all qualifying orders (usually applies with the code above)
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Possible flash sales or limited-time markdowns on specific brands or sets
Just keep in mind: discounts can’t be combined with other offers, and some exclusions may apply, especially for newer or luxury releases.
Price Examples from Black Friday 2024
To give you a better idea of what kinds of prices to expect, here are a few examples pulled from last year’s Black Friday event:
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Jimmy Choo Eau de Parfum 3.3 oz – Was around $44 (retail ~$98)
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Dolce & Gabbana Light Blue for Women 3.3 oz – Around $47 (retail ~$96)
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Ariana Grande Thank U, Next 3.4 oz – $34 (retail ~$65)
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Versace Bright Crystal 3 oz – $39 (retail ~$82)
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Nautica Voyage for Men 3.4 oz – As low as $13
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Ralph Lauren Polo Black 4.2 oz – Around $58 (retail ~$96)
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Burberry London for Women 3.3 oz – About $29 (retail ~$78)
These prices also included the additional 15% off if you applied the promo code during checkout.
Last Year’s Black Friday Ad
Black Friday Ad History
How did FragranceX’s Black Friday ad look like last year? How about two or three years ago? Follow the archive links to find out.
- 2024: Page 1 and 2.
- 2023: Page 1.
- 2022: Page 1.
- 2021: Page 1 and 2.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1.
Questions & Comments
What are some of your favorite holiday scents? Dolce & Gabbana, Calvin Klein, Bvlgari, Christian Dior, Burberry, or something else? We’d love to know – Leave your comments below.