If you’re after footwear that prioritizes comfort—especially if you’re dealing with foot issues like plantar fasciitis or need orthopedic-friendly options—FootSmart’s upcoming Black Friday 2025 sale is worth watching. Here’s a breakdown of what you can likely expect this year based on past trends, along with some examples from last year to give you a better idea of the kinds of deals you might see.
Black Friday 2025 Sale Timeline & Key Dates
The timing of the FootSmart Black Friday event typically mirrors other retail calendars, with early access deals popping up several days before the main sale. This year, Thursday, November 20, 2025, is when the early deals are expected to start. This gives you a full week to get a head start on the discounts before Thanksgiving hits.
The core sale—the one tied directly to Black Friday—is expected to launch on Thanksgiving Day itself (November 27, 2025). That’s when the more notable markdowns usually appear and when traffic to the site picks up the most.
The event will likely continue through the long weekend, into Cyber Monday, and finally wrap up on Tuesday, December 2, 2025, at 9 p.m. PST.
Discount Levels You’ll Likely See
Last year, FootSmart offered up to 70% off certain items, with more consistent discounts landing in the 30% to 50% range. These weren’t vague, inflated discount percentages either. A lot of the price cuts were genuine markdowns from regular retail pricing.
Here are a few of the specific deals from last year that can give you a clearer picture:
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30% off all Abeo footwear – This was a brand-wide discount, and since Abeo is known for built-in orthotics and arch support, this deal covered a lot of popular walking and casual shoes.
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Propet Demi was available for $73.95, down from the original $104.95.
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Premium Orthotics went on sale for $39.95, a drop from their usual $69.95.
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Genuine Wool Orthotics were marked down to $27.96 from $39.95.
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Amble Slippers were featured at $69.95—great for those looking for indoor support.
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Abeo Pilar, a more high-end style, was slashed to $59.97, down from a steep $174.95.
These examples suggest that the 2025 sale could follow a similar pricing strategy: decent cuts on basics and more dramatic discounts on select premium items.
Last Year’s Black Friday Ad
Black Friday Ad History
How does this year’s Black Friday sale at FootSmart compare to last year’s sale? See the archive links below to view the last few years of ad history to learn more.
- 2024: Page 1 and 2.
- 2023: Page 1.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1 and 2.
- 2019: Page 1 and 2.
- 2018: Page 1, 2, 3, 4, 5 and 6.
- 2017: Page 1 and 2.
- 2016: Page 1 and 2.
- 2015: Page 1 and 2.
Questions & Comments
Which pair of shoes are you planning on getting at FootSmart this Thanakgivng weekend? Let us know in the comments below.