Black Friday is always a big deal for bargain hunters, and Five Below is one of those stores that consistently brings out the kind of deals people line up for. Known for its low prices and quirky finds, Five Below keeps things simple—and that’s part of its charm. If you’re planning to check out their Black Friday 2025 sale, here’s a detailed look at what to expect, from sale dates and hours to deal types, examples from last year, and more.
Black Friday 2025 Sale Start Date & Shopping Hours
Five Below’s Black Friday 2025 sale is expected to kick off on Friday, November 28, 2025—the official Black Friday date this year. Just like in previous years, stores will likely open their doors at 7:00 AM, which is the same opening time they used last year. It’s a good idea to arrive early if you’re going in person. Some of the best deals, especially in-store exclusives, tend to be limited in quantity.
Online shoppers can expect deals to go live around the same time that stores open. In past years, there hasn’t been a significant difference between in-store and online deals, though some doorbusters—like fill-the-bag events—have been in-store only.
When Will the Ad Drop?
Five Below typically releases its Black Friday ad a few days before the actual event. In 2024, the ad was leaked on the Monday before Thanksgiving, so for 2025, you can probably expect to see it or around Monday, November 24, 2025.
What Kind of Deals to Expect
Five Below is known for keeping most of its items priced at $5 or less, though they’ve started to include a “Five Beyond” section in many stores and online. This includes items that go up to around $25, which gives them some flexibility during Black Friday to offer slightly bigger-ticket deals—still budget-friendly, just a bit higher than their typical pricing.
Expect a mix of the following categories:
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Toys and plush items
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Board games and party games
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Small electronics and tech accessories
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Room decor and lighting
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Holiday-themed gifts and novelties
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DIY kits and creative craft sets
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Branded merchandise like Disney or Marvel toys
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Limited-time “doorbusters” for in-store shoppers
Many of the items are exclusive to Black Friday and may not return later in the season. And while Five Below doesn’t do massive markdowns from high prices (since everything starts low to begin with), Black Friday is when they bundle or package deals that make their already low prices go even further.
Popular Sale Categories to Watch For
1. Toys and Plush Items
This is one of the most popular areas during Five Below’s Black Friday sale. In 2024, the standout offer was a fill-the-bag Squishmallows deal—for $20, you could fill a designated bag with as many Squishmallows as would fit. That deal was in-store only, and people lined up early to get in on it.
Squishmallows are still a major trend, and it wouldn’t be surprising to see a similar deal return in 2025. In general, plush toys, collectible characters, and branded figures are strong sellers every year.
2. Games and Board Games
Classic games like Kerplunk were available last year for $5, which is hard to beat. Other games that might show up again include Uno variations, small puzzle games, or party-style card games.
These are great gifts for families or white elephant parties, and Five Below often stocks recognizable names at lower-than-expected prices.
3. Electronics and Tech Gadgets
While you won’t find high-end electronics at Five Below, their Black Friday section usually includes some surprisingly functional tech items.
In 2024, a 7-inch Android tablet was offered for just $25. That falls into the “Five Beyond” pricing zone, and it was one of the higher-ticket items in the ad. Other examples included:
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LED fabric wireless speaker with clock – $5.00
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Wireless earbuds – often $8 to $10
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Phone chargers, ring lights, and mini projectors
Expect more budget-friendly gadgets this year, likely updated models of what was offered last year.
4. Craft Kits and DIY Toys
Last year, they offered a Build Your Own Flower Toy for $3.25. Kits like this—whether for building, painting, or designing—are usually a big hit in the kids’ section during Black Friday. They’re often under $5 and make for great gifts or quiet-day activities during the holidays.
Other items you may see in this section include:
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Slime kits
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Jewelry-making sets
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Paint-by-number boards
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Miniature build-your-own sets
5. Pop Culture and Licensed Merchandise
Items branded with Disney, Marvel, Star Wars, and similar franchises are a regular feature at Five Below and are usually included in the Black Friday sale. Last year, one of the more unique items was the Switch Dancing Elvis Stitch toy, which sold for $10.
Licensed toys, plush characters, or collectible figurines under $10 are good bets again this year, especially with upcoming movie releases and tie-ins.
6. Room Decor and LED Lighting
These products are popular all year, but the Black Friday sale often includes exclusive versions or discounted sets. Think:
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LED string lights
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Neon signs
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Mood lamps
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Light-up speakers
Prices for these typically range from $5 to $10, and they’re especially appealing for teens or college students decorating dorms or bedrooms.
Will There Be a Cyber Monday Sale?
Five Below usually rolls out a Cyber Monday event the Monday after Black Friday. It tends to feature the same or very similar deals, though some exclusive online-only items may be added.
Cyber Monday is a good fallback if you miss out on Friday’s deals, but don’t count on in-store-only promotions showing up online later. If something sells out during the Black Friday rush, it’s often gone for good.
Last Year’s Black Friday Ad
Black Friday Ad History
Want to see some of Five Below’s older Black Friday ads? Then follow the links below to view an archive of the last few years of Black Friday ad history.
- 2024: Page 1 and 2.
- 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18 and 19.
- 2022: Page 1, 2 and 3.
- 2021: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14 and 15.
- 2020: Page 1, 2, 3 and 4.
- 2019: Page 1, 2, 3 and 4.
- 2018: Page 1, 2, 3 and 4.
- 2017: Page 1, 2, 3 and 4.
Questions & Comments
Do you already know what you’ll be getting at Five Below this holiday weekend? Will you be shopping on Thursday or waiting until Friday to head out the door? Let us know in the comments below.