Fendi, like many other luxury fashion houses, has traditionally avoided participating in Black Friday sales—and 2025 will be no different. The brand maintains its premium image by not offering discounts during major retail events like Black Friday or Cyber Monday. Instead of following mass-market trends, Fendi focuses on preserving exclusivity, craftsmanship, and long-term brand value, which are core to its identity.
Unlike fast fashion or mid-range labels, Fendi does not rely on high-volume, promotional-driven sales to drive revenue. Luxury brands tend to limit markdowns to end-of-season sales or private client events, and those are often very controlled. Participating in Black Friday would risk diluting Fendi’s brand perception and customer expectations, which is why they consistently choose to opt out.
If you’re hoping to buy Fendi at a lower price, your best bet is to wait for seasonal sales at high-end department stores or authorized luxury retailers, typically in January or June. Even then, discounts are usually limited and selective. But for Black Friday 2025, don’t expect to find markdowns on Fendi’s official website or in their boutiques—they’re simply not going to be part of the event.
Comments
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They had a sale on Black Friday last year they had it start the night before Black Friday I had bought some stuff. But never got a flyer I had happen to check the website.
Hi Michael, Thanks for the heads up! We’ll keep an eye out for it.