Black Friday is the biggest shopping event of the year, and Farfetch is usually one of the top fashion retailers to keep an eye on. If you’re planning to shop this sale in 2025, here’s what you can expect based on previous years and what we already know so far.
Likely Black Friday 2025 Sale Dates
Farfetch’s Black Friday sale doesn’t always start on Black Friday itself. Over the past few years, the sale has kicked off earlier than usual. This year it’s expected to start around Saturday, November 22, 2025 on farfetch.com — that’s five days before Thanksgiving. While the official date hasn’t been confirmed yet, Farfetch tends to follow a pretty consistent schedule. That means you’ll likely get nearly a full week to browse and buy before the actual day of Black Friday rolls around.
Once the sale goes live, the deals usually stick around through Cyber Monday, which falls on December 1, 2025. However, certain items can sell out fast, especially anything in high demand or from a well-known brand. So if you see something you really like, it’s best not to wait too long.
Expected Discount Levels & Deal Structure
Farfetch doesn’t usually do store-wide blanket discounts. Instead, they tend to offer extra markdowns on items that are already on sale. Last year, and most likely again in 2025, shoppers could get an extra 20% off select sale pieces. It’s not automatically applied to every item, though. You’ll typically see a promo code at checkout or the discount will be applied only to eligible items marked as part of the Black Friday event.
That 20% might not sound huge at first glance, but when you realize it’s stacked on top of an existing discount — sometimes already 30% to 50% off — it becomes more appealing. It’s not unusual to see final prices slashed by 60% or more after all discounts are applied.
Popular Designers You’ll See
If you’re wondering about brand names, there’s a good chance you’ll spot familiar ones in the mix. Some designers that were included in past Black Friday sales and are likely to show up again in 2025 include:
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Off-White
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Balenciaga
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Saint Laurent
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Givenchy
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Jacquemus
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Isabel Marant
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Acne Studios
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AMI Paris
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Alexander McQueen
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Stella McCartney
Not every single item from these brands will be discounted, but you’ll likely find select styles from each at reduced prices.
Sale Examples from Last Year
To give you a better idea of what kind of deals you might see, here are some specific examples from Farfetch’s Black Friday 2024 sale:
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Balenciaga Triple S Sneakers – Originally priced at $1,150, marked down to $805 before the extra 20% off, bringing the final price under $650.
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Jacquemus Le Chiquito Mini Bag – On sale for $320, with an extra 20% off taking it closer to $256.
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Isabel Marant Étoile Wool Coat – Listed at $895, discounted to around $670 before the additional markdown.
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Alexander McQueen Oversized Sneakers – Reduced from $590 to about $410, and even less with the promo.
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Off-White Logo Hoodie – Down from $620 to under $400 during the sale window.
Prices vary depending on the boutique and region, but this gives a general idea of the range and the level of savings.
Regional Exclusions
While the sale is available in the U.S. and many other countries, not every region is included. In previous years, Farfetch has excluded certain international locations from the extra discount promo. If you’re shopping from outside the U.S., check the site’s terms and conditions when the sale goes live to make sure your country qualifies.
Also, because Farfetch works with different boutiques worldwide, shipping times and availability can vary depending on where you’re ordering from. It’s a good idea to filter by location if you’re looking for faster delivery or specific stock.
Last Year’s Black Friday Ad
Black Friday Ad History
Need to see some of Farfetch’s older Black Friday ads? Then follow the links below to view the last several years of ad history.
- 2024: Page 1.
- 2023: Page 1.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1 and 2.
- 2018: Page 1, 2, 3 and 4.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1.
Questions & Comments
What do you plan on getting this Black Friday weekend at Farfetch? Let us know in the comments below.