Famous Footwear’s Black Friday 2025 sale is expected to follow the same pattern it has for the past several years: a storewide BOGO 50% off event, early access for loyalty members, bonus rewards points, and a few exclusions to keep in mind. Here’s everything you’ll need to know — when it’s likely to start, what kinds of offers to expect, what exclusions to watch out for, and a few examples from last year to give you an idea of what might be coming.
Expected Black Friday Sale Dates for 2025
Based on past years, Famous Footwear’s Black Friday sale in 2025 is expected to kick off on Sunday, November 22, 2025, which is four days before Thanksgiving. The sale will likely run all the way through Sunday, November 30, at 5:59 PM CT, or until items sell out — whichever comes first.
These dates fall in line with what Famous Footwear has done in recent years. They usually open the sale early to give shoppers more time to browse and shop before the Thanksgiving weekend rush hits. If you’re looking to avoid crowded stores or sold-out sizes, it’s a smart move to shop early in the week.
Main Offer: Buy One, Get One 50% Off
One of the main deals Famous Footwear is expected to bring back this year is the Buy One, Get One 50% Off (BOGO 1/2 Off) promotion. This offer is usually available across most of the store, both in-store and online.
The way it works is simple: buy one item at full price, and you get a second item (of equal or lesser value) for 50% off. You can mix and match most shoes and bags, so there’s flexibility to pair different styles or even shop for multiple people at once.
There are some exclusions, though, which you’ll see below. So, it’s worth checking the fine print before adding things to your cart.
Bonus Rewards for Famously YOU Members
If you’re signed up for Famous Footwear’s loyalty program, Famously YOU Rewards, you’ll get a little extra during the Black Friday sale. Members can expect to earn 2X points on all purchases during the event.
To earn those bonus points, you have to be logged into your account during checkout — whether you’re shopping online or in-store. The points typically appear in your account within 48 to 72 hours after purchase. Once they show up, you can redeem them for Reward Cash on future buys.
During past sales, members could earn up to 1,500 bonus points throughout the promotional period. It’s capped, but that’s still a decent chunk toward discounts later.
There’s only one point multiplier allowed per transaction, so if other point deals (like 3X or 5X multipliers) show up later, you’ll have to choose the best one. And points can’t be stacked on multiple promos.
Extra Point Multipliers for Tiered Members
Famous Footwear sometimes rolls out tier-based bonus point multipliers during Black Friday. Here’s what they’ve done in the past, and we might see something similar this year:
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5X Points for STAR and SUPERSTAR members
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4X or 3X Points for different loyalty tiers
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2X Points across the board for general members
Again, only one point multiplier can be used per transaction, so if you’re already getting 5X points, you can’t combine it with another multiplier.
These types of point promos usually happen around Thanksgiving week through early December, so it’s worth checking your loyalty dashboard or emails if you’re a member.
Typical Exclusions to Watch Out For
Not everything in the store qualifies for the BOGO 50% off or other deals. Famous Footwear always has a list of brand and item exclusions, and it’s expected to be similar this year.
Here are some of the common exclusions from last year’s Black Friday sale:
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Brands not included: Nike, New Balance, Koolaburra by UGG, Native, SOREL, OOFOS, TOMS, Birkenstock, Converse, Brooks, HEYDUDE, Hunter, and select items from ASICS, adidas, Steve Madden, Teva, Timberland, Dr. Scholl’s, Vionic, Naturalizer, and Caterpillar.
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Product categories excluded: Socks, insoles, shoe care items, gift cards, and previous purchases.
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Clearance exclusions: While they may run separate clearance promotions, not all clearance items qualify for the BOGO sale.
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Other limitations: You can’t use promo codes, reward cash, or combine this offer with other sales. One transaction per person per offer, and a limit of up to 21 items per purchase.
So, while there are still plenty of options, it’s smart to check what qualifies and what doesn’t — especially if you’re hoping to grab a big-name brand.
Clearance Deals: Extra BOGO Savings
Another sale that often runs alongside the regular Black Friday deal is the Clearance BOGO 50% Off offer. This lets you buy one clearance item and get a second (of equal or lesser value) for half off.
This usually includes shoes that are already marked down, so the added discount can lead to some solid savings. Just like the regular BOGO deal, this one comes with its own list of exclusions (socks, shoe care, certain brands, etc.). Still, if you’re flexible with styles and sizes, the clearance section can be a good place to score deals.
Free Standard Shipping (Online Orders)
During the Black Friday period, free standard shipping is often included for online orders — but it’s typically only valid in the continental U.S..
For Famously YOU Rewards members, free standard shipping is already a regular perk. But during the sale, it may be extended to all shoppers or apply with a low minimum spend. If you’re ordering from Alaska, Hawaii, or U.S. territories, though, shipping charges may still apply.
Examples from Last Year’s Black Friday Sale
Looking back at the 2024 sale, here are a few types of items that were part of the BOGO 50% Off or other discounts:
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Skechers sneakers for men, women, and kids
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FILA Disruptor II women’s shoes
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Dr. Martens boots (select styles)
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Nike Court Vision Low (not part of the BOGO, but discounted separately)
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adidas Cloudfoam running shoes (some styles included, others excluded)
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Crocs clogs (in-store only, with limited availability)
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Timberland sandals (not all styles included)
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Backpacks from brands like Vans and JanSport (mix and match eligible)
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Kids’ light-up sneakers (BOGO eligible in most cases)
So, while the biggest brand names like Nike and Birkenstock were excluded from BOGO, there were still plenty of name-brand options to choose from. And with clearance combined with BOGO or double points, some shoppers were able to grab multiple pairs for less than the price of one full-priced pair.
Last Year’s Black Friday Ad
Famous Footwear’s Black Friday Ad Archive
Are you interested in seeing some of Famous Footwear’s older Black Friday ads? Then follow the links below to view an archive of their previous Black Friday ad scans.
- 2024: Page 1 and 2.
- 2023: Page 1 and 2.
- 2022: Page 1, 2, 3 and 4.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1, 2 and 3.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1 and 2.
Questions & Comments
What shoes are on your Black Friday shopping list? Besides Famous Footwear, where else are you planning on looking for shoe deals this holiday weekend? Let us know in the comments below.