Whether you’re looking for new skate shoes, casual wear, or apparel upgrades, the Etnies typically rolls out a sitewide promotion around Thanksgiving weekend. Based on their past sales and predictable trends, here’s everything to know ahead of time about Etnies’ 2025 Black Friday sale.
When Will Etnies Black Friday 2025 Sale Likely Start?
If they follow the same pattern as previous years, early access will likely begin on Saturday, November 22, 2025. This early phase is usually reserved for subscribers to their email newsletter, however, last year’s early access offer (20% off site-wide) was a worse deal than the one offered at the main event. Why did they do this? I don’t know, but I wouldn’t be happy, that’s for sure.
Early access is expected to run until Wednesday, November 26, 2025 (that’s a day before Thanksgiving). After that, the sale is predicted to open up to the general public and continue through Black Friday weekend, likely wrapping up on Tuesday, December 2, 2025 (that’s the day after Cyber Monday).
What’s the Black Friday Promo Code?
Last year, Etnies offered up to 70% off a handful of deals and sitewide 30% off on most other full-priced items using the code BF30 when shopping etnies.com. Free shipping on most in-stock shoes and apparel was offered as well.
Keep in mind that some styles may be excluded from the discount, such as specific collections. The terms will likely be listed on their homepage or during checkout.
Also worth noting: the code typically works on most regular-priced items, not just clearance.
Example Deals from Last Year (2024)
To get a better sense of what might be available this year, here are some items that were part of the 2024 Black Friday event:
- Jameson 2 Eco Shoes – Regularly priced at $74.99, dropped to $52.49 with the code.
- Marana Slip XLT Shoes – Went from $94.99 to $66.49.
- Fader Vulc Shoes – Typically $69.99, sold for $48.99
- Etnies Classic Hoodie – $54.99 reduced to $38.49.
- Etnies Beanies – Priced at $19.99, discounted to $13.99.
- Men’s Scout Shoes – $79.99 dropped to $55.99.
Last Year’s Black Friday Ad
Black Friday Ad History
What was featured during Etnies’ Black Friday sale last year? How good were the doorbuster deals? Follow the links below to take a look at their Black Friday ad history from these last several years.
- 2024: Page 1, 2 and 3.
- 2023: Page 1.
- 2022: Page 1, 2 and 3.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1 and 2.
- 2014: Page 1 and 2.
Questions & Comments
Find a really good deal on Etnies? Then let us know where you found it any how much you ended up saving in the comments section.