Whether you’re looking for new skate shoes, casual wear, or apparel upgrades, the Etnies typically rolls out a sitewide promotion around Thanksgiving weekend. Based on their past sales and predictable trends, here’s everything to know ahead of time about Etnies’ 2025 Black Friday sale.
When Will Etnies Black Friday 2025 Sale Likely Start?
If they follow the same pattern as previous years, early access will likely begin on Saturday, November 22, 2025. This early phase is usually reserved for subscribers to their email newsletter, so you’ll want to be signed up if you want in before everyone else.
Early access is expected to run until Tuesday, November 25, 2025 (that’s 2 days before Thanksgiving). After that, the sale is predicted to open up to the general public and continue through Black Friday weekend, likely wrapping up on Cyber Monday, December 1, 2025.
What’s the Black Friday Promo Code?
Last year, Etnies offered a sitewide 20% off deal using the code BF20, along with free shipping on most in-stock shoes and apparel.
Keep in mind that some sale styles may be excluded from the discount, especially heavily marked-down items or specific collections. The terms will likely be listed on their homepage or during checkout.
Also worth noting: the code typically works on most regular-priced items, not just clearance. This makes Black Friday one of the few times of the year you can score a discount on new arrivals and bestsellers.
Example Deals from Last Year (2024)
To get a better sense of what might be available this year, here are some items that were part of the 2024 Black Friday promotion:
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Jameson 2 Eco Shoes – Regularly priced at $74.99, dropped to $59.99 with the code.
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Marana Slip XLT Shoes – Went from $94.99 to $75.99.
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Fader Vulc Shoes – Typically $69.99, sold for $55.99.
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Etnies Classic Hoodie – $54.99 reduced to $43.99.
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Etnies Beanies – Priced at $19.99, discounted to $15.99.
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Men’s Scout Shoes – $79.99 dropped to $63.99.
These prices reflect the 20% discount, and many of these items had free shipping included. A few styles from seasonal or limited collections were excluded, but most core designs were part of the sale.
Last Year’s Black Friday Ad
Black Friday Ad History
What was featured during Etnies’ Black Friday sale last year? How good were the doorbuster deals? Follow the links below to take a look at their Black Friday ad history from these last several years.
- 2024: Page 1.
- 2023: Page 1.
- 2022: Page 1, 2 and 3.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1 and 2.
- 2014: Page 1 and 2.
Questions & Comments
Find a really good deal on Etnies? Then let us know where you found it any how much you ended up saving in the comments section.