If you’re already planning ahead for Black Friday 2025 and wondering what Diane von Furstenberg (DVF) might offer this year, here’s what we know—and what you can probably expect. Based on the past few years, DVF tends to follow a pretty consistent pattern with their sales, especially around the holidays. So, while we won’t know everything for sure until they make the official announcement, there’s quite a bit we can go off of just by looking at previous trends.
Let’s get into the details!
Likely Start Date for DVF’s Black Friday Sale 2025
Looking at past sales, Diane von Furstenberg usually doesn’t wait until the actual Black Friday date to kick things off. In fact, for the past couple of years, they’ve started their sale a couple of days before Thanksgiving. So, if they follow that same schedule again this year, then we can expect DVF’s Black Friday 2025 sale to begin on Tuesday, November 25, 2025.
Where You Can Shop the DVF Sale
The Black Friday sale will likely be available in freestanding DVF stores and on their official website, just like last year. One important thing to note is that DVF Outlet stores are usually excluded, so if you’re heading to an outlet hoping to score the same deal, it might not be part of the promotion.
Expected Discounts: How the Sale Is Usually Structured
DVF has a fairly consistent approach when it comes to discounting during Black Friday. Rather than a flat percentage off everything, they usually go with a tiered discount model—basically a “buy more, save more” kind of setup.
Here’s how it looked last year:
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15% off purchases of $300 or more
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20% off purchases of $400 or more
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25% off purchases of $500 or more
That structure encourages larger purchases and bundles, which might work well if you’re planning to pick up multiple pieces. It’s safe to assume that something similar will happen again this year.
One other thing they sometimes throw in is a free gift with purchase. In 2024, they offered a free tote bag on orders of $400 or more. Whether they’ll bring that back or swap it out for something else is anyone’s guess, but it’s something to keep an eye out for.
Also, just a heads up—these promotions are usually valid for U.S. shoppers only, and there are often some exclusions. Last year, certain items and collections weren’t eligible for discounts, so it’s a good idea to check the fine print once the sale officially launches.
What’s Typically Included (and Excluded)
DVF doesn’t usually offer sitewide discounts on absolutely everything, so not every item may qualify for the promotion. While they don’t publish a comprehensive list of exclusions upfront, here’s what was generally included and excluded in past years:
Items that are usually included:
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New arrivals (though not always every item)
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Signature wrap dresses
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Ready-to-wear pieces like tops, skirts, pants
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Some accessories, such as scarves or bags
Items that are usually excluded:
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Items already marked as Final Sale
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Certain collaboration pieces or limited-edition collections
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Gift cards
Sometimes discounted items are still eligible for additional savings, but not always. The rules can vary depending on the product and price point, so again—checking the terms once they go live is the best way to be sure.
Examples of Last Year’s Deals
To give you a better sense of what to expect, here are a few examples of the kinds of pieces that were included in DVF’s Black Friday sale last year and what the final price looked like after discounts:
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New Julian Two Silk Jersey Wrap Dress – Originally $498
With 25% off (on a $500+ order): $373.50 -
Sash Belt Midi Dress – Originally $428
With 20% off (on a $400+ order): $342.40 -
Long Sleeve Silk Blouse – Originally $298
Combined with another item to hit $300+: Eligible for 15% off
Effective price: $253.30 -
DVF Signature Tote (Gift With Purchase) – Valued at around $85, included for free on orders $400+
These prices only applied if you hit the respective order minimum, so bundling was the key to maximizing savings. It’s worth noting that even core pieces like their silk jersey wrap dresses were included, which isn’t always the case in other sales.
Last Year’s Black Friday Ad
Black Friday Ad History
Are you wondering what were the doorbuster deals at DVF’s Black Friday sale last year or the year before? Follow the links below to view a complete history of their ad scans from these past few years.
- 2024: Page 1.
- 2023: Page 1.
- 2022: Page 1 and 2.
- 2021: Page 1 and 2.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1 and 2.
Questions & Comments
What are you planning on getting at Diane von Furstenberg this holiday weekend? A new dress? Some shoes or accessories? Let us know in the comments.