If you’re keeping an eye on high-end fashion deals this fall, you might want to mark your calendar for DSQUARED2’s upcoming Black Friday Sale. While some brands keep things pretty under wraps until the last minute, DSQUARED2 has shown a fairly predictable pattern over the past few years, making it a bit easier to know what to expect in 2025.
Here’s a detailed breakdown of what’s likely coming, including the expected start and end dates, discount levels, and examples from last year that can give you a good sense of what’s worth buying. I’ll also cover how their promotions tend to roll into December and what kind of items usually get the best markdowns.
When Does DSQUARED2’s Black Friday Sale Start?
Historically, DSQUARED2 kicks off their Black Friday promotion earlier than most. Based on previous trends, the 2025 sale is expected to start around November 19, 2025, which is a little over a week before Thanksgiving. That’s not unusual for them—they’ve consistently opened up early access to their sale items before the actual Black Friday rush hits.
How Long Does the Sale Last?
Typically, the initial Black Friday offers stay live through the weekend and into Cyber Monday. This year, that would take us through Sunday, November 30, 2025, with likely extended discounts available into Cyber Monday on December 1.
But that’s not the end of it. DSQUARED2 usually keeps some form of discounting going throughout much of December. They often roll those late-fall deals right into what they call their “Winter Sale”, which can offer similar discounts—though not always on the same items.
In short: the core Black Friday deals may have a short shelf life, but if you miss them, you might still find decent markdowns in early December. Just don’t count on the full size range sticking around.
What Kind of Discounts to Expect in 2025?
If DSQUARED2 follows the same pattern as last year, the initial round of discounts will top out around 40% off on select items for men, women, and kids. These early discounts usually cover a decent selection of pieces—denim, footwear, outerwear, and accessories among them.
As we get closer to the actual Black Friday date (November 28 this year), it’s likely they’ll bump up some of those discounts to as much as 50% off. That happened last year, and it wouldn’t be surprising to see it again.
That said, the higher-end pieces—like shearling jackets or crystal-detailed jeans—might only see deeper discounts later in the sale, or in more limited sizes.
Where to Shop the Sale
This one’s straightforward. The Black Friday sale is exclusive to the DSQUARED2 website at dsquared2.com/us. You won’t find the same markdowns through third-party retailers like Farfetch or SSENSE. That means you’ll need to go directly to their site to access the full range of deals.
No promo codes have been needed in the past. The sale prices are typically marked right on the product pages, with the original price slashed out and the discounted price listed below.
Examples of Past Deals (What Was on Sale Last Year)
Looking back at last year’s Black Friday sale gives us a pretty good idea of what might be discounted again—and at what kind of prices.
Here are some standout deals from 2024:
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Canadian Denim Jacket
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Sale Price: $999.00
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Original Price: $1,665.00
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Discount: ~40% off
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Dark CB Wash Bro Jeans
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Sale Price: $616.00
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Original Price: $880.00
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Discount: ~30% off
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Shearling Aviator Jacket
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Sale Price: $4,632.00
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Original Price: $7,720.00
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Discount: ~40% off
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Ghost Maple Leaf Cool Fir T-Shirt
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Sale Price: $213.50
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Original Price: $305.00
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Discount: ~30% off
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Canadian Flag Ankle Boots
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Sale Price: $531.00
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Original Price: $885.00
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Discount: ~40% off
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Fisherman Puffer Jacket
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Sale Price: $1,260.00
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Original Price: $2,100.00
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Discount: ~40% off
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Boogle Sneakers
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Sale Price: $423.00
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Original Price: $705.00
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Discount: ~40% off
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Horror Baseball Cap
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Sale Price: $168.00
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Original Price: $240.00
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Discount: ~30% off
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Allover Crystals Cool Guy Jeans
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Sale Price: $1,865.50
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Original Price: $2,665.00
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Discount: ~30% off
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Dash Sneakers
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Sale Price: $297.00
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Original Price: $495.00
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Discount: ~40% off
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Heart Bag
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Sale Price: $215.00
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Original Price: $430.00
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Discount: 50% off
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Deanday Suede Platform Sandals
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Sale Price: $669.00
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Original Price: $1,115.00
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Discount: ~40% off
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See-through Jersey Dress
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Sale Price: $525.00
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Original Price: $875.00
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Discount: ~40% off
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What these examples show is that the markdowns tend to be fairly consistent in the 30% to 50% range. Items over $1,000 often land at about 40% off, while smaller items like caps, t-shirts, and sneakers are usually around 30%–40% off.
A Quick Note on Fit and Returns
DSQUARED2’s fit can be slim, especially on menswear items like shirts and jeans. If you haven’t ordered from them before, it’s worth double-checking the size guide. Their return policy during sale events tends to stay the same—usually around 14 days—but make sure to confirm at checkout. Sale items might be marked as final sale, depending on the product.
Can You Stack Discounts?
In the past, DSQUARED2 hasn’t offered promo codes during Black Friday, so don’t expect to stack any extra coupon or first-time sign-up discount on top of the sale prices. What you see is usually what you get.
That said, they sometimes throw in free shipping, especially for larger orders or during Cyber Monday, so it’s worth checking for any sitewide banners or notifications.
Last Year’s Black Friday Ad
Black Friday Ad History
Want to see some of DSQUARED2’s previous Black Friday ads? Then follow the links below for a complete history going back through 2017.
- 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15 and 16.
- 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1.
Questions & Comments
What are you planning on getting at DSQUARED2 this holiday season? Already have your list put together? The let us know your favorite styles at DSQUARED2 in the comments below.