Dolce & Gabbana is not expected to run a Black Friday sale in 2025—and if past years are any indication, they won’t participate at all. The brand has consistently opted out of Black Friday promotions, maintaining a firm stance against large-scale discounting events. Unlike many mainstream and luxury fashion labels that occasionally offer limited deals or private sales during the holiday season, Dolce & Gabbana has never promoted any kind of Black Friday markdowns on its official website or in its boutiques.
The main reason comes down to brand positioning. Dolce & Gabbana is a high-end luxury fashion house that prioritizes exclusivity, craftsmanship, and long-term brand value over mass appeal or volume-based sales. Participating in Black Friday would undercut that image by associating the brand with bargain shopping. Luxury labels generally prefer to control the timing and context of their discounts—if they offer them at all—through end-of-season clearance or private client events rather than global shopping holidays focused on deals. So if you’re looking for discounted D&G items, your best bet would be third-party retailers or outlets, not the brand itself during Black Friday.
Black Friday Ad History
Are you interested in seeing some of Dolce & Gabbana’s older Black Friday ads? Then follow the links below to take a look at the details offered these last few years.
- 2024: No sale this year.
- 2023: No sale this year.
- 2022: No sale this year.
- 2021: No sale this year.
- 2020: No sale this year.
- 2019: Page 1, 2, 3 and 4.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1.
Questions & Comments
What are some of your favorite Dolce & Gabbana styles this holiday season? Already have something picked out? Well then let us know in the comments below.