Dick’s Sporting Goods Black Friday 2025 Sale - What to Expect & When

Here’s a look at what to expect this year at Dick’s Sporting Goods’ upcoming Black Friday sale, including likely sale dates, discount trends, what kind of items go on sale, how long the deals last, and examples from last year that help paint a clearer picture of what might be coming in 2025.

Likely Black Friday 2025 Sale Start & End Dates

While the official Black Friday schedule for Dick’s Sporting Goods in 2025 hasn’t been confirmed yet, there’s a pretty consistent pattern from previous years that gives us a good idea.

Last year, the Black Friday sale started in the early part of Thanksgiving week. That timing is expected again this year. You can probably count on the sale beginning Tuesday, November 25, 2025—two days before Thanksgiving. The sale should be available both in-stores and at dickssportinggoods.com starting that day.

On Thanksgiving Day itself (Thursday, November 27, 2025), all Dick’s Sporting Goods store locations and distribution centers are expected to be closed, which has been their policy for a few years now. However, the website and app will stay live, so online shopping will likely still be an option for those who want to avoid crowds or shop from home on the holiday.

Once Black Friday (November 28, 2025) hits, that’s when things will probably hit full steam with additional promotions, doorbusters, and limited-time deals. From there, the discounts are expected to run straight through Cyber Monday on December 1, 2025, unless inventory runs out earlier. Many of the more popular items do tend to sell out fast—especially online—so if you see something you want early on, it’s smart not to wait.

Types of Deals You Can Expect

Dick’s Sporting Goods covers a wide range of categories during Black Friday. It’s not just about sporting equipment; the sale usually includes apparel, outdoor gear, footwear, fitness machines, games, branded fan gear, tech, and seasonal gift items. Here’s a closer look at where the best deals are likely to land:

1. Athletic Apparel and Footwear

Expect up to 50% off select items from big-name brands like Nike, Adidas, The North Face, and Under Armour. These deals typically include both men’s and women’s clothing, as well as kids’ items.

Last year, for example, shoppers could find markdowns on Nike joggers, hoodies, performance tees, and workout leggings. Adidas sneakers and The North Face outerwear were also part of the discounts. These are usually in-season items, not just clearance leftovers, which makes it a good opportunity to refresh your cold-weather wardrobe or pick up some gifts.

2. Branded Fan Gear

For those who follow college or professional sports, Dick’s also has a section called the Nike Fan Shop. In 2024, this category featured up to 30% off licensed merchandise like NFL jerseys, NCAA hoodies, and hats for NBA and MLB teams. These sales are likely to return again this year, especially with major sports seasons in full swing during November.

3. Fitness Equipment and Accessories

One of the bigger drawcards during Black Friday at Dick’s has been home fitness gear. In 2024, the retailer offered up to 50% off fitness deals, which included things like treadmills, rowing machines, resistance bands, weights, and yoga accessories.

Treadmills and stationary bikes from brands like ProForm and NordicTrack were marked down significantly. There were also bundle deals that included equipment and accessories together at a lower combined price. For anyone who works out at home or wants to avoid the New Year gym rush, these offers are worth looking out for.

4. Outdoor and Indoor Games

If you’re shopping for the family or just trying to add something fun to your garage or basement, Black Friday at Dick’s often includes discounts on outdoor and recreational games. In 2024, items like ping-pong tables, dartboards, basketball hoops, and air hockey tables saw discounts of up to 50%.

Some of these are larger-ticket items, so catching them during a Black Friday markdown can mean saving hundreds of dollars. They’re also popular gift items heading into the holiday season.

5. Golf Gear and Tech

Last year, Dick’s also ran deals on golf clubs, rangefinders, GPS watches, and training equipment, with up to 60% off select items. Brands like Callaway, TaylorMade, and Garmin were featured. If you’re a golfer—or buying for one—this is one of the few times of year where even premium items can drop significantly in price.

6. Giftable Brands like Yeti and Owala

These are the types of products that make great gifts: water bottles, drinkware, and small accessories from brands like Yeti and Owala. During last year’s sale, these items were marked down up to 30%, which is pretty solid considering Yeti products rarely go on sale at all.

Expect to see tumblers, mugs, coolers, and bottles from both brands in seasonal colors or gift sets. They usually sell quickly.

7. Clearance

On the digital side, the online-only clearance section last year had markdowns of up to 70% off on select styles. These included older model fitness equipment, seasonal apparel, and last year’s inventory. The selection can be hit or miss, but it’s worth browsing if you’re hunting for a deep discount.

ScoreRewards Credit Card Offer

In addition to the regular Black Friday deals, Dick’s Sporting Goods tends to run a ScoreRewards Credit Card offer during the sale period. In 2024, new cardholders could earn a $50 bonus reward just for opening and using the card on a purchase at Dick’s or one of its sister brands.

There’s a good chance this same offer will return for 2025. It’s worth noting that like most store credit card promos, you’ll need to be approved for the card and use it during checkout to qualify. So if you’re planning to make a bigger purchase—like a treadmill or set of golf clubs—it could add a little extra value.