If you’ve shopped at Cubavera before, you probably already know they’re one of the go-to spots for casual tropical styles, linen pieces, and relaxed-fit clothes that actually look good. With Black Friday 2025 coming up, we’ve been keeping an eye on what to expect from Cubavera this year. If it follows last year’s pattern—which it likely will—here’s a full breakdown of what you need to know: when it’s likely to happen, what kind of deals to expect, and how to get the most out of it.
When Will Cubavera’s 2025 Black Friday Sale Likely Start?
Cubavera is expected to kick off its Black Friday sale a week before the long weekend; this year, that should be Thursday, November 20, 2025. That’s exactly one week before Thanksgiving, which falls on November 27th this year.
They’ve been starting their sale early in recent years to give people a longer window to shop, so this timing makes sense. You won’t need to wait for the madness of Black Friday itself (November 28) to start browsing the deals.
The sale is expected to run through Sunday, November 30, 2025—that’s the Sunday after Thanksgiving. Some items might sell out earlier, though, so if you’ve got your eye on something specific, it’s better to grab it sooner rather than later.
Right after that, a separate Cyber Monday sale is expected to go live early in the morning on Monday, December 1, 2025. That one may have a slightly different set of deals or a few extras, but it usually builds on what’s left from the Black Friday event.
What Kind of Discounts Can You Expect?
Based on last year’s promotion, the big headline was up to 60% off almost everything. That applied across most of their site, from casual shirts to pants and even some of their outerwear.
It’s not confirmed yet for 2025, but it’s very likely that they’ll stick to that same model. Historically, Cubavera tends to stay in that 50–60% off range for Black Friday. That’s their biggest discount tier of the year, and they rarely go higher than that, even during clearance periods.
Here’s how it usually breaks down:
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Sitewide discounts: Up to 60% off nearly all in-stock items.
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Bundle offers: Last year, they offered 2-for-$30 polos, which was one of the better deals.
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Starter price points: They had casual shirts starting at $19.99 and quarter-zips also from $19.99.
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Guayaberas: These started at $24.99 last year, which was a nice deal considering some regular-priced ones go for around $70.
There are usually a few exclusions—certain newer arrivals or collaboration pieces might not be included in the full discount—but overall, the majority of the catalog gets marked down in some way.
What to Buy During the Sale
If you’re not familiar with Cubavera’s offerings or you’re just trying to prioritize what’s worth picking up during the sale, here’s a quick rundown of the best items to watch for:
1. Linen Shirts & Pants
These are kind of their flagship pieces. Their linen blend button-downs and drawstring linen pants are perfect for warm weather, vacations, or even just lounging at home. During the sale, you can often find these at around 40–60% off, depending on the style and color.
Some colors or patterns may get discounted more heavily—especially the seasonal or less common ones.
2. Guayaberas
This is one of Cubavera’s standout categories. The Guayabera is a traditional shirt with pleats and pockets, often worn untucked. They’re stylish and easy to wear, especially if you want something a bit more elevated than a T-shirt but still super breathable.
During last year’s sale, Guayaberas started at $24.99, which is a major drop from their typical pricing. Expect similar markdowns this year.
3. Polos
Polo shirts are another safe bet, especially during the 2 for $30 offer that they ran last year. Even if you just need one or two versatile tops to rotate into your wardrobe, this is a low-cost way to get them.
They’re usually cotton-poly blends and come in a variety of solid and tropical colors.
4. Quarter-Zips and Light Outerwear
If you’re looking for something for the fall or early spring, Cubavera’s lightweight quarter-zips are solid layering pieces. Last year, prices started at $19.99 during the sale. Not all sizes and colors tend to stick around long, though, so keep that in mind.
5. Shorts and Swimwear
While it’s not exactly beach season in late November, it’s actually a smart time to pick up next year’s warm-weather staples. Casual shorts and swim trunks are often deeply discounted, since demand is lower in fall and winter.
They had shorts starting around $19.99 last year, and that’s likely to happen again this time around.
What About Returns and Exchanges?
During the holiday season, Cubavera typically offers extended holiday returns. In 2024, they allowed returns through January 31, and the same is expected again this year. That means you can buy something in November and still return or exchange it well into the new year.
Also, in-store returns are free if you have a retail location nearby. If not, you’ll likely have to cover return shipping for online returns, unless it’s due to a mistake or defect.
One thing to note: final sale items—usually labeled clearly—aren’t returnable. So double-check the product page before you buy.
Cyber Monday 2025 at Cubavera
While most of the real action happens during the Black Friday window, Cyber Monday (December 1) might be worth a second look. In past years, Cubavera has added a few online-only offers on Cyber Monday, like:
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Extra 10–15% off sale prices
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Flash deals on select styles
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Free shipping promotions
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Special bundles (buy one, get one half-off, etc.)
If you missed something earlier in the week or just want to see if new markdowns have appeared, it’s worth checking back in on Monday morning.
Last Year’s Black Friday Ad
Black Friday Ad History
Need to see Cubavera’s previous Black Friday ads? Then follow the links below to view their ad scan archive.
- 2024: Page 1 and 2.
- 2023: Page 1.
- 2022: Page 1, 2 and 3.
- 2021: Page 1, 2 and 3.
- 2020: Page 1 and 2.
- 2019: Page 1 and 2.
- 2018: Page 1 and 2.
- 2017: Page 1 and 2.
- 2016: Page 1 and 2.
Questions & Comments
What are some of your favorite shirts, shorts and pants at Cubavera this holiday season? Let us know in the comments section.