Updated on Monday, November 10, 2025: Here’s what to expect from Brookstone’s Black Friday 2025 sale, including when to shop and what kinds of deals will likely be available.
When Will Brookstone’s Black Friday 2025 Sale Likely Start?
Brookstone is expected to follow a two-phase approach for its 2025 Black Friday deals:
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Pre-Black Friday Sale – Expected to begin Saturday, November 22, 2025 (that’s 5 days before Thanksgiving). Early deals will likely launch online at brookstone.com and in stores, featuring discounts on select products. These sales usually serve as a preview of the main event, with some items already seeing major price cuts.
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Black Friday to Cyber Monday – Friday, November 28, 2025 to Monday, December 1, 2025. The biggest discounts are expected to drop on November 28, which is Black Friday itself. Deals will likely continue throughout the weekend, ending on Cyber Monday.
How Big Will the Discounts Be?
Brookstone has been known to offer some of its steepest discounts during Black Friday, with some items marked down by as much as 80%. However, the size of the discount will depend on the product category. Here’s a breakdown of what to expect:
- Gadgets & Tech: Expect discounts in the range of 20% to 60% off on electronic items like alarm clocks, smart home accessories, and other Brookstone-branded tech gadgets.
- Massagers & Wellness Products: These tend to be 30% to 50% off, with some clearance models seeing even bigger price cuts.
- Luggage & Travel Accessories: Discounts on travel gear may range from 40% to 70%, particularly on Brookstone’s popular suitcases and travel pillows.
- Novelty & Gift Items: Some fun or seasonal gift items could be discounted 50% to 80%, making them an easy choice for holiday shopping.
It’s important to remember that not all products will get the full 80% discount—that number will likely apply to select clearance or overstock items. The best-selling and newer items may see more moderate discounts, usually in the 20% to 50% range. You can see some of last year’s sale highlights in last year’s ad posted below.
Last Year’s Black Friday Ad
Black Friday Ad History
Need to view some of Brookstone’s previous Black Friday ads? No problem! We have a complete history of their older ads (through 2014) posted for you below.
- 2024: Page 1, 2 and 3.
- 2023: Page 1, 2, 3, 4, 5 and 6.
- 2022: Page 1, 2, 3, 4, 5 and 6.
- 2021: Page 1, 2 and 3.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1 and 2.
- 2016: Page 1.
- 2015: Page 1.
- 2014: Page 1.
Questions & Comments
Already have your Brookstone holiday shopping list scribbled together? Then let us know what you’ll be getting this holiday season in the comments below.