As we move closer to the holidays, you can expect Blair to roll out another round of major end-of-year deals. The brand has built a steady routine around its Black Friday and Cyber Monday events, with discounts that tend to stretch across Thanksgiving weekend and into early December. This year, the pattern looks set to repeat, giving you a few good days to save without rushing too much.
When the Sale Will Likely Start
Blair doesn’t usually wait until the actual Black Friday to start lowering prices. In the past, early deals have shown up a few days before Thanksgiving at blair.com, offering previews of the bigger discounts to come. If that schedule holds, you’ll probably start seeing markdowns appear around mid-November.
The main event should officially begin on Friday, November 28, 2025. That’s the day the largest sitewide deals are expected to go live. Most years, the sale continues past the weekend and stays active through Tuesday, December 2, 2025, which is just after Cyber Monday. If you miss the opening rush, you’ll still have time, though the best items tend to disappear early.
Expected Discounts and General Offer
Blair’s holiday promotions usually follow a similar structure each year. You can expect broad price cuts, extra savings on selected “Holi-Steals,” and a few extra perks like free shipping. Here’s what the numbers will probably look like:
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Around 50% off most items sitewide – this is the standard level Blair uses for its biggest sales.
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Up to 60% off marked Holi-Steals – these are typically limited-time or spotlighted deals on certain products.
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Promo code required at checkout – Blair usually uses a single code to activate the discount.
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Free standard shipping – this often applies automatically, with no minimum purchase.
There will almost certainly be exclusions. Blair generally keeps clearance items (especially those ending in “.97”) out of promo code discounts. A few home items and certain apparel styles may also be marked as “not eligible.” Express shipping and deliveries outside the continental U.S. might add extra costs. It’s worth checking those small details before placing your order.
What’s Worth Buying
Blair has always leaned toward practical, comfortable clothing rather than trend-driven pieces. The brand’s best offers are usually on apparel and accessories for everyday wear. Here are the categories that have historically seen the biggest markdowns.
Women’s and Men’s Clothing
If you’re watching for wardrobe staples, this is where the best value usually shows up. Look for:
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Sweaters, pullovers, and cardigans
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Fleece-lined shirts and cozy flannels
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Winter jackets and lightweight coats
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Loungewear, pajamas, and robes
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Jeans, trousers, and everyday pants
The range tends to be wide, and these pieces often qualify for the full 50% discount.
Footwear
Blair carries a small but dependable selection of shoes and slippers. Past holiday sales have included half-off deals on several styles, especially boots and house slippers. If you wear a common size, grab your picks early since they sell out faster than other items.
Accessories and Cold-Weather Gear
Winter accessories like hats, gloves, scarves, and wraps are almost always included in the seasonal sale lineup. They also make easy gifts and are often grouped under Holi-Steals.
Small Gift Items
While Blair mainly focuses on apparel, a few smaller home or giftable pieces usually join the sale. The markdowns here are often lighter than the clothing discounts, but they can still be worth checking if you’re looking for something practical or easy to give.
Last Year’s Black Friday/Cyber Monday Ad
Cyber Monday Ad History
What was the featured doorbuster deal in Blair’s Cyber Monday ad last year? Find out by following the links below to view the last few years of ad history.
- 2024: Page 1, 2 and 3.
- 2023: Page 1.
- 2022: Page 1, 2 and 3.
- 2021: Page 1, 2 and 3.
- 2020: Page 1, 2 and 3.
- 2019: Page 1.
- 2018: Page 1, 2, and 3.
- 2017: Page 1 and 2.
- 2015: Page 1.
- 2014: Page 1.
Questions & Comments
What are you planning on picking up at Blair this Cyber Monday? Let us know in the comments.