Updated November 26, 2025: The Vitamin Shoppe has officially launched its Black Friday sale with discounts across sports nutrition, vitamins, protein powders, and specialty wellness products. This year’s promotion emphasizes multi-brand savings, limited coupon usage, and the return of sweepstakes incentives. Shoppers can find deals both online and in-store, with promotions ending sooner than in previous years.
Black Friday 2025 Sale Dates
The Vitamin Shoppe’s Black Friday event is active through Sunday, November 30, 2025. Unlike in some prior years, the sale will not extend into Cyber Monday. Inventory is limited, and some offers may vary between store locations and online availability.
Shoppe-Tacular BOGO Sale
The largest promotion of the season is the Buy One, Get One 50% Off event.
Buy One, Get One 50% Off on All Brands Products
Valid November 25–30, 2025
- Discount applies to the second item of equal or lesser value
- Valid both in-store and online at vitaminshoppe.com
- Gift cards and clearance items are excluded
This sale applies broadly across categories, including top supplement brands, but discount stacking is limited due to coupon restrictions outlined below.
Basket Buster Sweepstakes
The Vitamin Shoppe is offering a no-purchase-necessary sweepstakes during its Black Friday promotion. The offer is open to legal residents of the U.S. (excluding Rhode Island), age 18 or older. Additional details and official rules are available at vitaminshoppe.com/sweepstakes.
Coupon Exclusions
Some brands are not eligible for additional discounts when they are already on promotion. This affects many of the most popular supplement and vitamin lines.
Brands Excluded When on Promotion
- BodyTech, BodyTech Elite, True Athlete, Vthrive The Vitamin Shoppe
- The Vitamin Shoppe, Whole Health Rx, plnt, ProBioCare
- Carlson, Clean Simple Eats, David Protein, Dymatize, Ghost, Irwin Naturals
- Jocko Fuel, MaryRuth’s, MegaFood, Nature’s Plus, New Chapter, Nordic Naturals
- RAW Nutrition, RYSE, Bucked Up, Force Factor, REDCON1, and other featured brands
Permanent Coupon Exclusions
These brands do not accept online coupons at any time:
- Arthur Andrew Medical
- LMNT
- Pure Encapsulations
- Terry Naturally
- Select Jocko Fuel
- Vitamin Angels
Shipping, Pickup, and Delivery Notes
Free Standard Shipping
The Vitamin Shoppe offers standard U.S. shipping that typically processes within 48 hours, excluding major holidays. Some products incur additional charges:
- A $6.99 surcharge applies to The Vitamin Shoppe water drinks
- A $6.99 surcharge applies to Isopure drinks
- Orders shipped outside the continental U.S. may include additional delivery fees
Two-Hour Store Pickup
Orders placed at least three hours before store closing may be eligible for two-hour pickup. Holiday restrictions apply, and orders may be canceled or converted to ship-to-store if products are unavailable at the selected location.
Military Mondays
Active duty and former members of the armed forces receive 20% off full-price purchases in-store every Monday. A valid military ID must be presented at checkout. This discount cannot be combined with other promotions, coupons, or Auto Delivery discounts.
Auto Delivery Program
The Vitamin Shoppe offers 10% off eligible recurring orders using Auto Delivery. Pure Encapsulations products are not eligible. Subscription discounts are based on the lowest advertised price over the prior 14 days, excluding major promotional events such as Black Friday. Free shipping applies when replenishment orders total $25 or more after discounts are applied. Bulk limits and item quantity restrictions may apply.
This Year’s Black Friday Ad & Official Terms
Black Friday Ad History
You’ll find the last few years of The Vitamin Shoppe’s older Black Friday ads posted below.
- 2025: Page 1, 2 and 3.
- 2024: Page 1, 2 and 3.
- 2023: Page 1.
- 2022: Page 1.
- 2021: Page 1 and 2.
- 2020: Page 1 and 2.
- 2019: Page 1.
- 2018: Page 1, 2 and 3.
- 2017: Page 1 and 2.
- 2015: Page 1 and 2.
- 2014: Page 1 and 2.
Questions & Comments
What vitamins or supplements are you planning on picking up this Thanksgiving weekend at The Vitamin Shoppe? Let us know in the comments.
