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Hi! My name is Witold (pronounced "vee-told") and I am the founder of BlackerFriday.com. After many years working in corporate america, I decided it was time to take a break to pursue my real passion — helping people save money. Ever since I was a little boy selling pencils in the playground to my kindergarden friends, later collecting aluminum cans from all my neighbors in elementary school to support my baseball card addiction, eventually becoming an eBay Power Seller in my older years to support my college education, I had an eye for spotting deals. I’ve taken what I have learned over the years and built Blacker Friday to bring you the best Black Friday rumors, predictions, and news website. Fortunately I'm not alone in this - We have a great team of dedicated folks helping make this site possible. If you would like to connect with me you can do so on my Linkedin page, on our site’s Facebook page, or write me an email. Thanks for checking us out and I look forward to hearing from you!

Whole Foods Market Black Friday 2025 Sale – What to Expect & When

Whole Foods’ Black Friday 2025 sale is coming up soon. You can scroll down the page to look at previous years’ ads and offers, which gives you an idea of the types of discounts and products that are usually included, such as holiday essentials, pantry staples, snacks, and organic items.

You can also sign up to our newsletter to be notified as soon as the 2025 Black Friday deals are announced. This way, you can get the latest information right away and plan your shopping in advance.

Be sure to check back here for updates once Whole Foods releases the official sale details, so you won’t miss any of the upcoming deals.


Black Friday Ad History

How did Whole Foods’ Black Friday sale look like last year? Were the deals as good as this year? Follow the links below to view their previous ad scans to find out more.

  • 2023: Page 1, 2, 3, 4, 5 and 6.
  • 2022: Page 1, 2, 3 and 4.
  • 2021: Page 1, 2, 3, 4.
  • 2019: Page 1, 2, 3 and 4.
Tomatoes, avocados and oranges are just some of the fruits and vegetables that make it to our shopping cart on a regular basis during our trips to Whole Foods Market. Photo by Witold Sadowski.

Questions & Comments

What will you be buying this holiday weekend at your local Whole Foods Market? Let us know in the comments.

Williams-Sonoma Black Friday 2025 Sale – What to Expect & When

Williams-Sonoma’s Black Friday 2025 sale is just around the corner, and based on past events, there are clear patterns on timing, discounts, and product categories that are likely to be featured. Below is a detailed look at when the sales are expected, what kinds of items usually see the largest markdowns, the range of discounts, and examples from last year’s promotions to give an idea of what might return this year.


Black Friday 2025 Sale Dates

Williams-Sonoma has a history of beginning “Early Black Friday” deals in mid-November. In 2025, this is expected to start around Friday, November 14, 2025.

The main Black Friday event typically kicks off on  online williams-sonoma.com on Thanksgiving Day (that’s on Thursday, November 27, 2025 this year), with in-store sales starting the following day (Friday, November 28, 2025).

After the weekend, the promotion typically transitions to “Cyber Monday” messaging, but the discounts remain largely the same. You can expect the sale to continue through Sunday, December 7, 2025, or until stock sells out.


Expected Discount Levels

The range of discounts usually depends on product type and timing. Based on prior years:

  • Early Black Friday: Up to 50% off select items, with clearance going as high as 75% off before additional markdowns.

  • Main Event: Up to 60% off a wide selection of products, and an additional 20% off the lowest marked price in the clearance section (for a total savings of up to 80% off).

  • Shipping and Guarantees: Free shipping often applies to cookware, cutlery, and electrics, and price match guarantees are usually available.


Categories That Typically Go on Sale

Williams-Sonoma Black Friday promotions usually focus on premium kitchen and home goods. These categories tend to feature the largest discounts:

  • Cookware: Stainless steel, nonstick, and cast iron sets.

  • Electrics: Espresso machines, smart ovens, air fryers, and coffee makers.

  • Stand Mixers and Attachments: KitchenAid and similar models.

  • Cutlery: Knife blocks and steak knife sets from major brands.

  • Glassware: Specialty and branded glassware, sometimes paired with free shipping codes.


Examples from Last Year

Last year’s sale gives a strong indication of what will likely appear again in 2025. Some featured deals included:

  • Breville Barista Express Espresso Machine — $699.95 down to $549.95 (about 20% off).

  • Philips Premium Digital Smart Sensing Airfryer XXL — $349.95 down to $179.95 (nearly 50% off).

  • KitchenAid Artisan Stand Mixer, 5-Qt. — $449.95 down to $329.95 ($120 savings).

  • All-Clad D5 Stainless-Steel 10-Piece Cookware Set — $899.95 down to $699.95 ($200 savings).

  • Le Creuset Signature Cast Iron Round Wide Dutch Oven, 6-Qt. — $430 down to $279.95 (around 35% off).

  • Staub Enameled Cast Iron Round Dutch Oven, 4-Qt. — starting at $350, reduced to $129.95 (over 60% off).

  • Wüsthof Stainless-Steel Steak Knives, Set of 8 — $130 down to $98 (about 25% off).

  • Shun Classic Essential Knife Block, Set of 7 — $1,149.95 down to $899.95 (about 22% off).

  • Zwilling Four Star Eco Knife Block, Set of 12 — $499.95 down to $399.95 (20% off).

  • Moccamaster by Technivorm KBGV Select 10-Cup Coffee Maker — $359.95 down to $251.95 (30% off).


Last Year’s Black Friday Ad


Black Friday Ad Archive

Are you interested in seeing some of Williams-Sonoma’s previous Black Friday ad scans? Then you’re in luck! Follow the links below to view the last few years of ad history.

  • 2024: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
  • 2023: Page 1, 2, 3, 4, 5, 6, 7 and 8.
  • 2022: Page 1, 2, 3, 4, 5 and 6.
  • 2021: Page 1, 2, 3, 4 and 5.
  • 2020: Page 1 and 2.
  • 2019: Page 1, 2, 3, 4, 5 and 6.
  • 2018: Page 1, 2, 3, 4, 5, 6 and 7.
  • 2017: Page 1, 2, 3, 4, 5, 6 and 7.
  • 2016: Page 1, 2, 3, 4 and 5.
  • 2015: Page 1 and 2.
  • 2014: Page 1, 2, 3, 4, 5, 6 and 7.

Questions & Comments

What are you planning on buying this Black Friday at Williams-Sonoma? Let us know in the comments below.

Winn Dixie Black Friday 2025 Sale – What to Expect & When

Winn-Dixie’s Black Friday sale typically follows a fairly steady pattern each year, with early ad releases, week-long savings, and special weekend-only deals. Below is break down of the likely 2025 schedule, possible discount levels, and examples from past sales so you know what to expect.


Black Friday 2025 Sale Dates & Ad Release

This year’s Black Friday event at Winn-Dixie is expected to start on Wednesday, November 26, 2025. That’s the day before Thanksgiving. It’ll likely run through Tuesday, December 2, 2025, which fits their usual weekly circular pattern. The ad is usually released the day before the sale. That’s when the full details should be out.

Also, some special deals may only be available during the “Weekend Sale” portion, so limited to Friday through Sunday of that week.


What to Expect in the Ad

Winn-Dixie typically puts out a 6-page ad for Black Friday events. From last year’s patterns, expect sections like:

  • First two pages: Deal highlights (thanks to BOGO-free promotions, large-print prices)

  • Middle pages: Grocery staples, meat, produce, household items

  • Last pages: Weekend-only specials and maybe gift card or bonus point promotions


What to Buy

Winn-Dixie often pushes staples like:

  • Meat (turkey, ham, ground beef, chicken)

  • Dairy (milk, butter, eggs)

  • Bakery items (bread, rolls, sweet treats for the holiday table)

  • Household essentials (paper towels, toilet paper, cleaning supplies)

  • Sometimes non-food basics or gift cards

They’ve added gift card incentives in recent years too. Past deals included around 6% back in rewards when buying gift cards in store but only during a short window around Black Friday.


Last Year’s Black Friday Ad


Black Friday Ad History

How did Winn Dixie’s Black Friday sale look like last year? Were the deals as good as the ones coming this year? Follow the links below to view their previous ad scans to find out more.


Questions & Comments

What are you planning on buying at Winn Dixie this Thanksgiving weekend? Let us know in the comments below.