West Elm’s Black Friday sale is known for offering some of the steepest markdowns of the year, particularly for large furniture and clearance pieces. In 2025, you can expect the event to follow the same structure as past years, beginning with early promotions, continuing with a full week of discounts, and then shifting directly into Cyber Monday. Here’s what’s expected and when.
Black Friday 2025 Sales Schedule
In recent years, West Elm has launched smaller preview promotions in the first half of November. These early offers typically cover fewer products and feature lower markdowns compared to the main event. The official Black Friday sale is projected to begin on Monday, November 24, 2025, and run through Sunday, November 30, 2025, both in-stores and at westelm.com.
All stores will remain closed on Thanksgiving Day, but many are expected to open earlier than normal on Black Friday itself. Hours differ by location, so checking with a nearby store in advance is recommended. Once the Black Friday sale ends, promotions will shift to Cyber Monday on December 1, 2025, which usually includes added online-only discounts and free shipping on select products.
Expected Discount Levels
This year’s sale is expected to mirror past discount patterns. Ready-to-ship items are often reduced between 40% and 70%. Furniture tends to see markdowns of up to 50%, while bedding frequently drops by 30% to 50%. Seasonal categories such as holiday décor, lighting, and tabletop items usually receive discounts ranging from 30% to 40%. The West Elm Kids collection is among the most heavily reduced, with past sales cutting prices by as much as 70%. Clearance is another standout category, where discounts can reach 70% with an additional 20% applied to select products.
In previous years, in-store shoppers have occasionally been offered an extra percentage off during the Black Friday weekend. These location-based offers are typically time-limited and vary by market.
Example Deals From 2024
Looking back at last year provides a clear picture of what to expect in 2025. Some of the featured deals from the 2024 Black Friday and Cyber Monday promotions included:
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Andes sofa and Mid-Century Art Display coffee table reduced by 20% to 50% off.
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European flax linen quilt marked down to $159.20 (regularly $199).
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Jewelry storage boxes available for $34.99 (regularly $49).
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Holiday ornaments priced under $2 each.
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Towels starting at $6.99.
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Candleholders and vases discounted to under $25.
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Juliana wine glasses set for $34 on Cyber Monday.
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Mel table lamp for $60.
Extra Savings Opportunities
West Elm offers additional savings through its credit card and loyalty program. Shoppers approved for the West Elm credit card usually receive an extra 10% off their purchases during the first 30 days, valid at West Elm and affiliated brands such as Pottery Barn and Williams-Sonoma. The Key Rewards program, which does not require a credit card, provides points on purchases that can be redeemed later, typically between 2% and 5% back. Cardholders receive higher rewards percentages and may gain access to select exclusive promotions.
Last Year’s Black Friday Ad
West Elm’s Black Friday Ad History/Archive
We’ve been able to put together quite an archive of West Elm’s older Black Friday ads throughout the years. Follow the links below to view the last several years of their ad history.
- 2024: Page 1 and 2.
- 2023: Page 1, 2, 3, 4, 5, 6 and 7.
- 2022: Page 1, 2, 3, 4 and 5.
- 2021: Page 1, 2 and 3.
- 2020: Page 1 and 2.
- 2019: Page 1, 2, 3, 4, 5, 6 and 7.
- 2018: Page 1, 2 and 3.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1, 2 and 3.
Questions & Comments
What are you planning on getting at West Elm this Thanksgiving weekend? New furniture? Maybe a lamp or new bed sheets? Let us know in the comments below.
