Sally Beauty regularly takes part is a weeklong Black Friday sale that typically includes discounts across hair care, styling tools, hair color, cosmetics, and seasonal gift sets. This year, the event is expected to follow the same pattern as previous years, beginning a few days before Thanksgiving and running through the first half of the holiday weekend. Here’s a look at what’s coming and when.
Black Friday 2025 Sale Dates
Sally Beauty’s Black Friday sale in 2025 is expected to begin on Sunday, November 23 (that’s 4 days before Thanksgiving) and run through Saturday, November 29, 2025, both in-stores and at sallybeauty.com (note: stores are typically closed on Thanksgiving Day itself). The sale will then transition into a Cyber Monday event on December 1, with offers that usually mirror the Black Friday promotions.
Expected Discounts
You can expect discounts of up to 50% off select items. Alongside the main promotions, daily deals are usually featured throughout the week, often highlighting a specific product category for a limited time.
Based on prior years, the following categories are expected to feature prominently:
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Hair care products: shampoo, conditioner, styling treatments
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Hair tools: dryers, airstylers, trimmers, and accessories
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Hair color kits: both permanent and semi-permanent options
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Cosmetics and beauty accessories: makeup, nail care, seasonal sets
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Gift items: beauty calendars and bundles
Deal Highlights From Last Year
To get an idea of the type of offers likely to return, here are examples from last year’s sale:
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50% off select shampoo, conditioner, and styling products (Black Friday only)
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Buy Two, Get One Free: Mielle
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30% off Freewill Hair Care Collection
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Glowbloom Advent Calendar for $14.99
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$75 off ion Luxe 4-in-1 Airstyler
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Buy One, Get One Free: IGK Permanent Color Kits
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$50 off ion Airstyler 8-in-1 Pro
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$25 off Whisper Quiet Lite Dryers
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25% off XMONDO Color and Care
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4 for $30 on select hair care
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Buy One, Get One 50% Off select cosmetics
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$50 off Modern Elements Rollabout Dryer
Common Terms and Conditions
Sale terms typically include:
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Offers valid in-store and online unless otherwise noted
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Pricing and availability may vary by store and online
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Promotions available while supplies last
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Equipment purchases often excluded from discounts
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Clippers and trimmers generally final sale
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Online offers expire at 11:59 p.m. PST, and in-store offers end at local closing time
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Sally Beauty reserves the right to end promotions without notice
Last Year’s Black Friday Ad
Black Friday Ad History
What did Sally Beauty Supply feature at their Black Friday sale last year? Were the deals as good as this year? Follow the links below to view some of their previous ad scans to find out more.
- 2024: Page 1, 2, 3, 4 and 5.
- 2023: Page 1 and 2.
- 2022: Page 1, 2, 3, 4 and 5.
- 2021: Page 1, 2, 3 and 4.
- 2020: Page 1, 2 and 3.
Questions & Comments
Do you already know what you’ll be buying at Sally Beauty Supply this Thanksgiving weekend? Then be sure to let us know in the comments section below.