Performance Bike’s Black Friday 2025 Sale will likely mirror that what we saw last year. Looking at what we already know, when it’s likely to start and end, and what happened last year, we’ve put together a rundown of what to expect.
Black Friday 2025 Sale Dates – What to Expect
Here’s what we are expecting in terms of timing this year:
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The sale is expected to begin Thursday, November 13, 2025, two weeks before Thanksgiving, but in-stores and at performancebike.com. However, new deals are expected to be added throughout the event.
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It should run through Tuesday, December 2, 2025, which is the day after Cyber Monday.
That gives you about three weeks to browse and wait for new deals to be added.
What’s Usually Included in the Sale
Performance Bike almost always covers a wide range of categories during its Black Friday event. Based on previous years, here’s what’s typically on sale:
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Complete bikes and frames—they’ve included big markdowns on mountain bikes, road frames, and the like.
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Electronics—cycling computers, GPS units, and smart gear.
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Accessories and components—from seatposts and skewers to brake levers.
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Cleaning and maintenance gear—brushes, chain cleaners, kits.
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Indoor training setups—trainers, rollers, and related tools.
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Apparel and riding gear—like jerseys, gloves, and helmets.
Basically, you can expect deals on nearly everything they sell, just keep in mind that this will not be a site or storewide sale.
Last Year’s Deals
Looking at 2024 gives us real insight into how deep the discounts went. These were some standout deals:
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$500 off the Specialized Epic 8 Evo full suspension mountain bike
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80 % off Spin Doctor Cleaning Brush set
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90 % off Forte Quick Release Skewer Set
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Up to $150 off Garmin cycling computers
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Up to 91 % off Forte Team Alloy Seatpost
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90 % off Forte Carbon Bottle Cage
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89 % off Sorte Team Brake Levers
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42 % off Saris M2 Smart Trainer
Let’s break those down:
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Featured big-ticket gear (like the Specialized bike) dropped by several hundred dollars.
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Select accessories and parts went for literal pennies on the dollar.
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Sale electronics got meaningful discounts without going to clearance pricing.
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A handful of trainers got decent cuts.
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Many maintenance items and cleaning tools were really cheap.
Last Year’s Black Friday Ad
Black Friday Ad History
Are you interested in seeing some of Performance Bike’s older ad scans? Then follow archive the links below to view some of their previous year’s Black Friday ads.
- 2024: Page 1, 2 and 3.
- 2023: Page 1 and 2.
- 2022: Page 1, 2, 3 and 4.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1, 2 and 3.
- 2018: Page 1, 2, 3, 4 and 5.
- 2017: Page 1.
- 2016: Page 1, 2, 3, 4 and 5.
- 2015: Page 1, 2, 3, 4 and 5.
- 2014: Page 1 and 2.
Questions & Comments
What new ride are you planning on picking up this Thanksgiving weekend at Performance Bike? Let us know in the comments.