Tous Black Friday 2025 Sale - What to Expect & When

Tous annual Black Friday sale is just around the corner. Based on their approach in recent years, you can expect significant discounts on jewelry, handbags, and accessories both online and in stores. The event is likely to follow a familiar schedule and structure, with early access for loyalty members and several days of deals leading into the holiday weekend. The following overview outlines the expected 2025 sale dates, typical discount levels, and items that may be included in the sale.

Expected Black Friday 2025 Sale Dates

Tous usually launches Black Friday promotions in stages. For 2025, the anticipated timeline is:

November 19, 2025 (evening): Early online access at tous.com for MYTOUS loyalty program members.
November 20, 2025: Early in‑store access for loyalty members.
November 24, 2025 (Monday): General access begins, three days before Thanksgiving.
November 30, 2025 (Sunday): Black Friday deals typically end, subject to availability.

This format mirrors Tous’s previous campaigns, where early access ensured members had the first opportunity to purchase high‑demand items.

Likely Discount Structure

Discounts at Tous during Black Friday typically include the following:

Up to 50% off select jewelry, handbags, and accessories.
An additional percentage off (such as 15%) when purchasing two or more items in one transaction.
Free standard shipping for U.S. customers, with exclusions for expedited options.
Regional restrictions, with most promotions valid only for U.S. shoppers.
Exclusions on specific products, often covering new arrivals, fine jewelry, and certain limited‑edition items.

Offers are applied automatically at checkout and remain available only while supplies last.

Categories Included in the Sale

Tous’s Black Friday promotions generally focus on three main categories:

Jewelry – Earrings, rings, bracelets, and necklaces, often featuring the brand’s signature bear motif. Both sterling silver and gold‑plated pieces are frequently included.
Handbags – Tote bags, crossbody designs, and clutches are commonly reduced in price, especially older season styles.
Accessories – Smaller items such as wallets, pouches, scarves, and keychains typically see discounts. These products are often popular for gifting during the holiday season.