If you’re curious about what’s coming at Yoox’s upcoming Black Friday 2025 sale, when to shop, and what kinds of discounts to expect, here’s a clear breakdown. We’ve looked at previous sales and combined that with what we know so far about this year’s event to give a full picture.
Black Friday 2025 Sale Dates and Timing
Yoox tends to start with a pre-Black Friday sale, but the main event this year is expected to kick off on Thanksgiving Day itself, Thursday, November 27, 2025, at yoox.com. The sale typically runs until Sunday night, (that’s on November 30th this year), or until supplies run out.
If you like to plan ahead, it’s worth noting that last year’s Cyber Monday offered additional perks. Yoox ran an extra site-wide discount for two days, giving an extra 25% off, although some brands and items were excluded. Those exclusions included Art, items marked JUST IN, Fornasetti, Baume & Mercier, Flos, and Montblanc. The Cyber Monday deals could not be combined with other promotions, but they were a nice bonus for shoppers who missed the main Black Friday window.
What Discounts to Expect
The discounts at Yoox’s Black Friday sale can be significant. Last year they offered savings of up to 80% on designer items. This year, the same level of discount is expected. High-end brands like Dolce & Gabbana, Dsquared2, Celine, Marni, Jacquemus, Zadig&Voltaire, Valentino Garavani, Etro, By Far, and Missoni are likely to be included again.
On top of that, free shipping starts at $300, so combining a few items into a single order can make sense. Smaller purchases might be subject to a shipping fee, so planning around this threshold can help maximize savings.
Previous Sale Examples
Looking at last year’s Black Friday sale gives a sense of what to expect.
-
Dolce & Gabbana: Dresses and jackets were up to 70% off.
-
Celine: Outerwear often reached discounts around 60-65%.
-
Jacquemus: Bags and accessories were deeply discounted, sometimes close to 50%.
-
By Far: Shoes and boots often saw 40-60% off.
-
Missoni: Knitwear and scarves were available for roughly half price.
There are usually over 10,000 pieces included in the event, so this is just a small fraction of what’s usually offered.
Last Year’s Black Friday Ad
Black Friday Ad History
You’ll find links to Yoox’s previous Black Friday ad scans below. Enjoy!
- 2024: Page 1.
- 2023: Page 1.
- 2022: Page 1.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1.
- 2014: Page 1.
Questions & Comments
What are you planning on getting at Yoox during their Black Friday sale this year? Are you shopping for yourself or will it be a gift under the Christmas tree? Let us know in the comments.