Here’s a breakdown of what to expect from Country Outfitter’s upcoming Black Friday Sale in 2025: when it’ll likely start, what kind of discount structure they use, what’s usually excluded, and what types of items you might want to go for based on past trends.
When Will the Country Outfitter Black Friday Sale Start in 2025?
Based on the past few years, Country Outfitter seems to have locked in a pretty reliable launch date. The sale has typically started the day before Thanksgiving, which would make this year’s likely start date Wednesday, November 26, 2025.
You probably won’t see any early access or “sneak peek” promos from them, at least based on what they’ve done in previous years. They usually run the sale though the long weekend. This year you can expect the event to end on Sunday, November 30, 2025.
What Kind of Deals Can You Expect?
If they repeat last year’s pattern (and they have for several years in a row), the discount structure will likely look like this:
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$20 off orders of $150+
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$35 off orders of $225+
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$50 off orders of $300+
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$100 off orders of $500+
To activate the deal, you’ll probably need to enter a promo code at checkout (last year’s code was BLKFRIDAY). It’s not automatically applied—you have to remember to use the code in your cart.
These tiered discounts only apply to select full-price items, so that’s an important detail. If you’re loading your cart with clearance boots or accessories already marked down, those probably won’t qualify.
What’s Excluded?
Last year, and in years prior, Country Outfitter had a pretty long list of exclusions when it came to their Black Friday promo code. The pattern has been fairly consistent, so you can expect the same general limits this year.
Here are the major exclusions from 2024 that are likely to carry over into 2025:
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Certain premium brands, including:
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Ariat
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Lucchese
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Yeti
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Timberland
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Thorogood
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Old Gringo (including Tippee x Yay)
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Charlie 1 Horse
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Stetson hats
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Resistol hats
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UGG
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Gift cards – both physical and e-gift cards are excluded.
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Sale and clearance items – discounts won’t stack on top of already reduced prices.
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Other promotions – the BLKFRIDAY code usually can’t be combined with any other coupons or deals.
Essentially, the Black Friday offer applies only to eligible, full-price items, and only while supplies last. Some popular sizes and styles may sell out quickly, especially in boots or outerwear.
How Good Are the Discounts, Really?
Let’s break it down in practical terms. Say you’re buying something worth $500 (which isn’t hard to do at Country Outfitter if you’re getting a quality pair of cowboy boots, a jacket, and a couple of shirts). The $100 discount brings that down to $400, which is effectively a 20% discount.
The $20 off $150 tier gives you a 13.3% savings, and the $50 off $300 gives you about 16.6% off.
So, the higher your total, the better the percentage you’re getting. The maximum discount level—$100 off $500—is the most value-friendly option if you were already planning to make a large purchase.
It’s not doorbuster-level pricing, but for premium western wear and gear that usually doesn’t go on sale (especially full-priced styles), it’s a decent deal. This is particularly true when you’re shopping for essentials like boots, jeans, or outerwear that will last for years.
Popular Categories to Shop
Based on last year’s sale and what people were most interested in, here are the top product categories to focus on when planning your Black Friday haul:
1. Western Boots
Country Outfitter is probably best known for its huge selection of cowboy and western boots. Brands like Corral, Durango, and Dan Post usually aren’t excluded, so they’re good bets for sale-eligible items. Just watch out for Lucchese, Ariat, and Old Gringo, which are typically on the exclusion list.
In 2024, several full-price Corral boots for women were eligible for the discount. Styles ranged from embroidered leather boots to distressed square-toe options, with prices around $250–$300. With the promo, that knocked prices down by $35 to $50, depending on your total.
2. Apparel
Men’s and women’s western shirts, jackets, and outerwear tend to be solid buys during this sale—as long as they’re full price. If you need a new flannel shirt, denim jacket, or a ranch-style coat, those often qualify for the discount tiers.
In 2024, items from brands like Wrangler, Cinch, and Panhandle weren’t excluded, and they had a range of button-downs and jackets between $70–$120.
3. Accessories
This includes belts, wallets, handbags, and some jewelry. Brands matter here—many higher-end ones are excluded—but you can still find plenty of mid-range accessories eligible for the deal.
For example, last year’s offerings included full-price leather belts around $60–$80, so these worked well as add-ons to help meet a minimum cart total.
4. Workwear
Country Outfitter carries some solid workwear options—everything from Carhartt-style jackets to durable jeans. As long as the brand isn’t on the excluded list, workwear can be a great value during this sale, especially if you’re outfitting for colder weather or job site needs.
Some Example Buys from Last Year
Here are a few real examples from 2024 that might help give you a sense of what to watch for:
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Corral Women’s Glitter Inlay Cowgirl Boots – $268.00
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Eligible for $35 off with $225+ tier
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Final price with promo: $233
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Men’s Cinch Quilted Work Jacket – $139.99
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Needed another item to hit the $150 tier, so adding a $20 T-shirt made it eligible for $20 off
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Wrangler Retro Bootcut Jeans – $84.95
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Not excluded and counted toward total; good for mixing with other eligible items
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STS Ranchwear Leather Satchel – $278.99
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Applied to the $225+ tier = $35 off
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Final price: $243.99
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If the 2025 sale sticks to the same setup (and it looks like it will), you can use a similar strategy this year.
Last Year’s Black Friday Ad & Terms
Black Friday Ad History
Which boots were featured as doorbusters at Country Outfitter’s Black Friday sale last year? How about the year before that? Find out by following the archive links below for a look at their full ad scan history.
- 2024: Page 1.
- 2023: Page 1.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1, 2, 3, 4, 5, 6 and 7.
- 2018: Page 1.
Questions & Comments
What are your favorite boots right now at Country Outfitter? Let us know in the comments section.