Vitamin Shoppe Black Friday 2025 Sale - What to Expect & When

The Vitamin Shoppe’s Black Friday sale is one of the larger annual events for nutritional supplements and wellness products. Each year, the sale includes a mix of deep discounts, brand promotions, and special offers that appeal to both regular customers and new shoppers. Deals typically cover a wide range of vitamins, protein powders, performance supplements, and other health-related products.

Black Friday 2025 Timing

The 2025 event is expected to run from Saturday, November 22 through Cyber Monday, December 1, 2025 both in-stores and at vitaminshoppe.com. This period covers the weekend before Thanksgiving (Thursday, November 27) and continues through Cyber Monday. The ten-day format allows shoppers to take advantage of early deals, doorbuster promotions, and online-exclusive offers. Inventory is limited for certain items, so availability can vary between in-store and online locations.

Expected Discount Levels

Doorbuster discounts during the sale can often reach up to 50% off across thousands of products. Many items not included in featured offers are usually available for 20% off online with a promo code (last year’s code was THANKS24). In previous years, brand-specific promotions included BOGO deals, percent-off discounts, and special savings on Vitamin Shoppe “brand favorites”.

Past examples of discounts include:

Buy One, Get One 50% Off Optimum Nutrition
25% Off RYSE, Gorolla Mind, Bucked Up, RAW Nutrition
Buy One, Get One Free REDCON1
50% Off Vitamin Shoppe Brand Favorites
30% Off Force Factor

This combination of site-wide and brand-specific discounts is expected to continue in 2025.

Changes in 2025

The Vitamin Shoppe was acquired earlier in 2025 by Kingswood Capital Management and Performance Investment Partners. While the general sale structure is expected to remain consistent, ownership changes could bring adjustments to promotional strategies or featured product lines.