WoodWick is expected to take part in one of the biggest promotions of the year during Black Friday 2025, with mix-and-match offers and limited-time specials on candles and home fragrance. Because last year’s Yankee Candle Black Friday event included WoodWick products, it provides a strong indication of what will return this year. Below is a breakdown of the likely sale dates, discount levels, key items, and the conditions that usually apply.

Black Friday 2025 Timing & Sale Windows

Based on last year, two main sale periods are expected:

• Pre-Black Friday Deals: Early offers are likely to launch about a week before Thanksgiving. In 2024, these included a “buy 2, get 2 free” promotion on most full-price candles, covering jars, tumblers, minis, and more. Prices ranged from about $2.50 up to $45 each. These deals were useful but generally not as strong as the main event.

• Main Black Friday Sale: The centerpiece offer should arrive on  Thanksgiving Day (Thursday, November 27, 2025) and run through Black Friday itself (Friday, November 28, 2025).

Both in-store and online at woodwick.yankeecandle.com shopping options are expected, with product availability varying by location.

Expected Main Black Friday Offers

In 2024, the headline promotion was buy 2, get 3 free, applied almost site-wide. WoodWick candles were included along with Yankee Candle and Chesapeake Bay Candle. The deal was capped at 12 free items per customer, with the lowest-priced qualifying products automatically discounted.

In addition, select items received special markdowns. For example, Original Small Tumbler Candles were priced at $5 each (regularly $17), limited to 10 per customer. This amounted to more than 70%  off and was one of the steepest discounts of the event. Both promotions ran only on Thanksgiving Day and Black Friday, while supplies lasted.

By comparison, many third-party stores such as Kohl’s, Target, and Walmart typically run discounts closer to 40% to 50% on WoodWick and other Yankee Candle brands.

Typical Terms, Conditions & Exclusions

Past sales followed consistent guidelines, which are likely to return in 2025:

• Limitations on Free Items: Maximum of 12 free items per customer.

• Discount Application: Savings prorated and applied to the lowest-priced items in the mix-and-match promotion.

• Exclusions: Personalized Photo Candles, gift cards, the Festive Fragrance Tote, Original Small Tumbler Candles (separately discounted), and certain clearance products.

• Brands Included: Yankee Candle, WoodWick, and Chesapeake Bay Candle. Excluded sub-brands such as American Home by Yankee Candle.

• Where to Redeem: Offers valid in U.S. Yankee Candle stores and online. Not valid at third-party retailers or military exchanges.

• Shipping: Free economy shipping on orders of $75 or more within the contiguous U.S. Discounts applied to pre-tax amounts and did not cover shipping.

• Usage Limits: One coupon or offer code per customer. Promotions could not be combined, applied to prior purchases, or redeemed for cash.

• Stock Restrictions: Limited to items on hand. No substitutions or rain checks.

Last Year’s Black Friday Ad

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Black Friday Ad History

Are you interested in seeing some of Woodwick’s older Black Friday ads? Then you’re in luck! Follow the links below to view an archive of the last few years of their ad scans.

• 2024: Page 1 and 2.
• 2023: Page 1, 2, 3, 4, 5, 6 and 7.
• 2022: Page 1.
• 2021: Page 1, 2, 3 and 4.
• 2020: Page 1.
• 2019: Page 1, 2, 3, 4 and 5.
• 2018: Page 1.
• 2017: Page 1, 2, 3, 4 and 5.
• 2016: Page 1.
• 2015: Page 1.
• 2014: Page 1.

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Questions & Comments

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