Vera Bradley’s Black Friday 2025 sale is just around the corner, and past events give a clear picture of what you can expect. Timing, discount ranges, and product categories tend to follow consistent patterns each year. Below is a detailed look at when the sale is likely to take place, what the markdowns should look like, which items are typically included, and examples from last year’s promotions that may provide a preview of what could return.
Expected Black Friday 2025 Sale Dates
The Black Friday sale at Vera Bradley is expected to begin on Thursday, November 20, 2025, a full week before Thanksgiving. The promotion will likely to continue through Sunday, December 7, 2025, which extends the offers into the week following Cyber Monday.
Where the Sale Will Take Place
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Retail Stores and verabradley.com:
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Expect 30% off all full-priced items and up to 50% off items in the sale section.
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Free shipping on U.S. online orders of $99 or more.
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Some exclusions apply, and promotions cannot be combined.
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Outlet Stores and verabradleyoutlet.com:
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Based on last year, discounts reached about 70% off most products.
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Items were marked as Final Price and not eligible for additional promotions.
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Timing typically aligns with the main Black Friday event.
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Featured Outlet Deals Last Year (2024)
Last year’s outlet sale included significant markdowns, such as:
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Essential Grand Tote for $19.99 (regular $75–$89)
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Camera Bag Crossbody, Wild Prairie for $19.99 (regular $69)
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Lighten Up RFID 3-in-1 Crossbody, Sea Glass for $24.99 (regular $85)
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Essential Compact Backpack, Classic Navy for $24.99 (regular $135)
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Large Hipster, Moonless Night for $19.99 (regular $109)
These examples highlight how steep outlet discounts can be compared to standard retail offers.
Last Year’s Black Friday Ad
Black Friday Ad History
Are you interested in seeing some of Vera Bradley’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to view the last few years of ad history.
- 2024: Page 1.
- 2023: Page 1, 2 and 3.
- 2022: Page 1, 2, 3 and 4.
- 2021: Page 1, 2, 3 and 4.
- 2020: Page 1 and 2.
- 2019: Page 1.
- 2018: Page 1, 2, 3, 4, 5 and 6.
- 2017: Page 1.
- 2016: Page 1, 2 and 3.
- 2015: Page 1 and 2.
Questions & Comments
What are some of your favorite Vera Bradley styles this season? Let us know in the comments.