Updated on Monday, November 10, 2025: With a reputation for offering exclusive deals on everything from women’s and men’s fashion to luxury accessories, Bergdorf Goodman’s annual Black Friday event provides an opportunity to score high-quality pieces without paying full price. Here’s a look at what you can expect from the sale this year, including when it’s likely to start, what discounts you can look forward to, and what kinds of items to shop for.
When Will Bergdorf Goodman’s 2025 Black Friday Sale Start?
Bergdorf Goodman typically launches its Black Friday sale a few days before Thanksgiving, and for 2025, you can expect it to begin around Saturday, November 22, 2025. This is consistent with their timing in past years, as they often start offering Black Friday discounts a little earlier to give shoppers ample time to browse both in-store and at bergdorfgoodman.com. The sale typically runs through the long weekend, with some offers continuing past Cyber Monday.
The Discounts to Expect This Year
Here’s what you can expect in terms of savings:
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Up to 40% Off Select Women’s and Men’s Designer Styles: The early access portion of the sale is likely to feature discounts of up to 40% off on a wide variety of designer clothing, shoes, accessories, and more. You can expect deals on some of the most sought-after labels in the fashion industry, including brands like Chanel, Gucci, Prada, and Saint Laurent.
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Up to 70% Off New Clearance Items: In addition to the early access discount, Bergdorf Goodman tends to add a number of new clearance items to their sale section during Black Friday. Expect to see items up to 70% off the original price. These clearance deals can include everything from high-end handbags to footwear, outerwear, and more. The clearance section is often where shoppers can find the deepest discounts, so it’s worth browsing these items carefully for hidden gems.
Given that Bergdorf Goodman is known for carrying luxury goods, even discounted prices are still likely to reflect the premium nature of the items. However, the significant markdowns in both the regular sale and clearance sections will offer major savings compared to the full retail price.
Early Access Code: How to Get the Best Deals
If you’re keen on shopping early, Bergdorf Goodman typically offers an early access promo code that allows you to unlock deals before the sale officially goes live for the public (last year the code was “EARLY”). It granted you access to the up-to-40%-off discount on select designer styles.
Additional perks are also common, such as free Standard Delivery shipping and returns on most orders. As always, be sure to enter the promo code at checkout to ensure you get the full benefit of the discount, as it may not be automatically applied to your order.
Last Year’s Black Friday Ad
Black Friday Ad History
Need to see some of Bergdorf Goodman’s older Black Friday ads? Then we’ve got their previous ad history for these last few years posted below.
- 2024: Page 1.
- 2023: Page 1.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1 and 2.
- 2016: Page 1.
- 2015: Page 1 and 2.
Questions & Comments
What’s on your Black Friday shopping list this year? New shoes? Maybe a nice leather handbag? Or maybe you’re on the hunt for a nice holiday gift for loved one? Let us know in the comments below.