It’s late August. Summer is coming to an end. Kids are getting ready for back to school. And before we know it, the holiday shopping season will be upon us once again.
We are exactly three months away from all the shopping madness, kicking it off with Black Friday on November 25th, 2016. But do you really save more on days like Black Friday or Cyber Monday, or are these just marketing gimmicks to get you to spend money on days you might have not done otherwise? The answer, in fact, may not be so straightforward as you’ll see the deals will vary depending on the store.
High-end brands will have the better deals on Black Friday
High-end brands tend to offer less or even no discounts throughout the year as deep sale prices can dilute brand equity. Take for example Louis Vutton that’s known for destroying old or imperfect inventory rather than selling them at a discount. But most brands don’t go to that extreme and reserve their limited sales for Black Friday.
A perfect example is Apple. They never discount their products on any other day throughout the year except on Black Friday. Although it never includes the iPhone, it’s the only day of the year to get a discount on a new Macbook, iPad, or Beats headphones.
The same can be seen across different industries. High-end cosmetics like Bobbi Brown, Bare Minerals, Estée Lauder, and La Mer all bring out the deals for Black Friday. Zales and Jared are known for having some of the lowest prices of the year over the Thanksgiving weekend. And even select BMW and Mercedes dealerships are known for slashing prices to near cost on a few models in stock to entice customers to make it out to them.
On the flip side, brands or companies that tend to discount their products year round and have razor-thin margins usually don’t have much better prices on Black Friday. Take for example Saks OFF 5TH and Ross where most of the stuff there is already deeply discounted. You’ll just see the sale messaging spun around to make it look like the sale is different or much bigger than their every-day sale prices.
How to check if it’s worth shopping on Black Friday.
The first thing to know is that nearly 90% of the brands that offer deals on Black Friday repeat an almost identical offer every year. Like Tory Burch that for the last few years has offered their customers 20% off on orders of $300 or more, 25% off on orders of $500 or more, and 30% off on orders of $750 or more. In 2016, even though we are three months away from their Black Friday sale and no ads have been leaked yet, we are 90% certain that you’ll see the exact same deal return.
For example, it you’re not sure if it’s worth buying a copy of Photoshop Elements now or waiting until Adobe has their black friday sale, you can check out our Adobe page to see the last few years of sales and then compare the deals to the current offers on our sister site, SoftwareVoucher.com. Then you’ll be able to see what the differences in prices are and if it’s worth waiting or not with your purchase.
Where do you go on Black Friday?
What’s your favorite store to go to on Black Friday that has deals you just can miss out on? Let us know in the comments below!